Defining the Future of Digital Media

March 5th-March 8th, 2017 | Rancho Mirage, CA

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

About

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

  • Connect with your peers to advance the digital media industry.
  • Delve into the latest topics focused on maximizing revenue.
  • Experience a unique event with an agenda you help set.
  • Interact with technology service providers and see their solutions in action.
  • Take away actionable insights for your company, your department and yourself.
  • Don’t take our word for it. Over 98% of attendees leave with tangible learnings that they can apply in their job:

“Best event in our space. All Ad Ops people should attend, it is actionable and the only place where you can interact with your people for hours on end.”

“This is a great experience to meet other people in your same industry who are going through similar issues. It is an opportunity to learn about new solutions as well as contribute to the community.”

“It’s the one place to go and collaborate with other publishers. The learning environment is invaluable.”

“AdMonsters Publisher Forums is the place where your career takes off.”

Registration

Registration for this event is now only $1,495 and includes:

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Attendee-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening sponsored “Speed Dating” networking reception
  • Sponsor & attendee Monday dinner
  • Tuesday afternoon off-site activities
  • Attendee-only Tuesday dinner
  • Breakfasts and lunches during the conference

Keynotes

Scott Dickey

CEO

Game of Platforms: How Publishers Stay Atop Content Fragmentation

Strangely enough, the transition from print to digital encouraged TEN: The Enthusiast Network to be nimble enough to experiment and embrace ever-growing world of connected platforms. CEO Scott Dickey will roll through the successes and failures in transforming TEN into a cutting-edge digital media company, and the areas he has his eyes on next.

Jeff Sample

Former Vice President, Ad Operations, IPG Mediabrands / Independent Consultant

Destination Consolidation: How The Lines Around Brands, Vendors and Publishers Are Being Redrawn

More and more major brands are bringing programmatic efforts in-house, a trend that threatens (or promises, depending on your perspective) a serious shake-up in the media landscape. Jeff Sample comes to us with tales from the frontlines of this movement. For publishers, there are business and tech implications in this evolution, which stands to hasten the ad tech consolidation we’re heard about. Learn how publishers might navigate the changing landscape to their advantage.

 

Speakers

  • Jeff Mayer

    Director of Programmatic
  • Kavata Mbondo

    VP, Digital Revenue Strategy and Ops
  • Ryan Pauley

    VP, Revenue Operations and GM, Concert
  • Brian Brownie

  • Matthew Wheatland

    US Director of Programmatic
  • Maria Breza

    Regional Vice President, Client Services, East
  • Alex Jakovleski

    Director of Ad Products
  • Derek Gatts

    Global Head of Ad Trafficking, Technology & Product
  • Robin Strauss

    Senior Director, Yield Optimization
  • Ken G. Brook III

    Co-Founder and CEO
  • Chris Pirrone

    General Manager
  • John Harris

    Director of Ad Technology
  • Geoff Wolinetz

    VP Enterprise Solutions
  • Michelle Ashline

    Vice President, Account Management
  • Rob Beeler

    Chairman

Location

Omni Rancho Las Palmas Resort

41000 Bob Hope Dr
Rancho Mirage, CA 92270

AdMonsters rate: $285 per night (includes tax, resort fee and WiFi).

To take advantage of this rate, please select ‘book my accommodation’ when registering for the event.

Please note, if you are interested in extending your hotel stay before or after the conference, there are limited pre- and post-event night rooms available. Please check with us before making flight arrangements.

Agenda

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Sunday, Mar 05

Clear filters
  1. 5:30 pm - 6:00 pm

    New Monsters Welcome Session

    Breakouts
  2. 6:00 pm - 7:30 pm

    Opening Reception for Attendees

    Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

  3. 7:30 pm - 10:00 pm

    Sponsor and Attendee Receptions

    Activities

    Representatives from sponsoring companies join the party, and the Digital Media Leadership Awards are handed out.

Monday, Mar 06

Clear filters
  1. 8:00 am - 9:00 am

    Breakfast

    Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

  2. 9:00 am - 9:20 am

    PubForum Kickoff

    A big hello from emcee Rob Beeler, AdMonsters Publisher, who will share the house rules, introduce the AdMonsters team and give an overview of the next few days.

  3. 9:20 am - 10:10 am

    Game of Platforms: How Publishers Stay Atop Content Fragmentation

    Full Group Keynotes

    Strangely enough, the transition from print to digital encouraged TEN: The Enthusiast Network to be nimble enough to experiment and embrace ever-growing world of connected platforms. CEO Scott Dickey will roll through the successes and failures in transforming TEN into a cutting-edge digital media company, and the areas he has his eyes on next.

  4. 10:10 am - 10:40 am

    True Yield: The FreeWheel Perspective

    Full Group

    Running a successful advertising business in the evolved media landscape is a continuous challenge. Publishers must meet their organizational revenue goals, balance the complexities of buyer requirements, and provide the optimal user experience that viewers expect. To further complicate matters, these demands can often be at direct odds with each other. Geoff Wolinetz, VP Client Relationships at FreeWheel, will present a deep look at these challenges and introduce FreeWheel’s unique view on how to achieve optimal balance: True Yield.

  5. 10:40 am - 11:00 am

    Morning Networking Break

    Stretch your legs before diving into the next set of sessions.

  6. 11:00 am - 11:50 am

    Sponsor-Attendee Session: Blockchain: The Solution to Digital Ad Fraud?

    Attendee Sessions Sponsor Sessions

    The staggering cost of digital ad fraud bleeds $8 billion from the ad industry per year now, with that figure projected to hit $20 billion by 2020… unless we change things. The only way to eliminate fraud is to upgrade the internet's backbone and unify the way fraud is identified and eliminated. Blockchain could be the solution--providing transparency into the supply chain, via a shared ledger that also provides an audit trail. Beyond verification, blockchain promises a universal data set and trustworthy common “language” for all digital players.

  7. 11:00 am - 11:50 am

    Breakout 3: Oh the Places Your Data Could Go

    Attendee Sessions

    Shazam has an interesting quandary on its hands: the app boasts an amazing amount and assortment of data, but a limited amount of advertising inventory to use them with. So what are alternative was to claim the value of such valuable data? Jeff Mayer will examine tactics new and old, such as licensing, data synching efforts, and more.

  8. 11:00 am - 11:50 am

    Breakout 2: Way of the Header

    Breakouts

    You’ve seen the revenue advantages of header bidding, and it’s inspired you to keep adding new demand sources. Now you’re looking toward newer takes on the tech, video header bidding and server-to-server. Learn about the challenges and the benefits of integrating these strategies alongside your “old” display header bidding implementations.

  9. 11:00 am - 11:50 am

    Breakout 1: Inching Forward in the Great Mobile Struggle

    Breakouts

    Mobile monetization remains an uphill battle for content providers out there, but many profess progress, be it incremental. While many obstacles remain and others are popping up daily, there is cause for hope. This panel of mobile front-liners will debate the latest and greatest units, the platform publishing (e.g., AMP) wars, evaluating demand partners, mobile viewability, redirects, and more.

  10. 12:00 pm - 12:20 pm

    From PMPs to RTG: The Evolution of Programmatic Direct

    Full Group

    Private Marketplaces offer distinct benefits for brand safe programmatic advertising. Real-time Guaranteed (RTG) takes the benefits of PMPs and applies them at scale, boosting revenue for publishers by offering the security of direct sales with the efficiency of real time bidding.

    In this session, OpenX GM of Programmatic Direct Paul Sternhell will discuss why it is the perfect time for publishers to introduce new revenue streams for premium inventory as they work with emerging buying models like RTG. Publishers will learn how recent innovations in programmatic direct will truly bring together the efficiencies and volume of an open exchange with all of the benefits of traditional direct deals.

  11. 12:20 pm - 12:30 pm

    Elevator Pitches

    Full Group

    Sponsoring tech providers will take a minute each to explain what they do and encourage attendees to chat further during the evening's Attendee-Sponsor Speed Dating.

  12. 12:30 pm - 1:30 pm

    Lunch

    Meal

    Yup, we hear those tummies rumbling.

  13. 1:30 pm - 1:50 pm

    State of Ad Ops

    Full Group

    A full group discussion about what's top of mind for the ad operations community.

  14. 1:50 pm - 2:00 pm

    Sponsor Elevator Pitches

    Full Group
  15. 2:10 pm - 3:00 pm

    Breakout 2: United, We Stand—Vox Media’s Concert and the New Publisher Alliances

    Breakouts

    In the wake of the ad tech duopoly, the message to premium publishers is clear: it's time to come together. Vox Media and NBCUniversal have partnered to sell across platforms and proprietary sites, while also offering creative services, ad optimization, and transparent measurement and reporting to advertisers. Enabling and executing such an unprecedented alliance is uncharted and exciting territory — Ryan Pauley, VP of Revenue Operations at Vox Media, will dive into the back-end of Concert and discuss the challenges and opportunities that lie ahead for the publisher landscape at large.

  16. 2:10 pm - 3:00 pm

    Breakout 1: No Bots About It: Dealing With Invalid Traffic

    Breakouts

    Even before the shocking story of Methbot made jaws drop with claims of $3-$5 million snatched ad spend a day, invalid and/or non-human traffic was high on the minds of the buy side—which means it’s a damn big issue now for the sell side. Pandora’s Maria Breza and John Harris will discuss everything from basic definitions and monitoring to training sales, transaction methods, and playing nice with other quality metrics.

  17. 2:10 pm - 3:00 pm

    Breakout 3: Client Services—Don't Forget the Soft Skills

    Attendee Sessions

    Often in ad tech, we get so enthralled with the tech part that we forget there are humans behind the spend. Ironically enough, the increase in automation in media monetization actually inflates the importance of solid client relationships. Drawing from the latest edition of Everyday Health’s yearly client services “bootcamp,” Michelle Ashline shares insights into the softer—but potentially more important—skills.

  18. 3:00 pm - 3:20 pm

    Afternoon Networking Break

    Break

    Can you feel the caffeine? Well, if not, you better grab some joe.

  19. 3:20 pm - 4:00 pm

    Digital Media Leadership Awards Panel

    Full Group
  20. 4:00 pm - 4:20 pm

    Sponsor Elevator Pitches

    Full Group

    The rest of the sponsoring tech providers are given a minute to explain what they do and why you should speak more with them during Attendee-Sponsor Speed Dating.

  21. 5:30 pm - 7:30 pm

    Attendee-Sponsor Speed Dating

    Full Group

    In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees will go around a room of sponsors, introduce themselves and learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees stickers, and those that grab enough will be eligible for a serious prize given out during the Attendee-Sponsor Dinner.

  22. 7:30 pm - 10:00 pm

    Attendee-Sponsor Dinner

    Full Group

    A gourmet meal enjoyed by attendees and sponsoring tech provider together, accompanied by music and... surprises?

Tuesday, Mar 07

Clear filters
  1. 8:00 am - 9:00 am

    Breakfast

    Meal
  2. 9:00 am - 9:50 am

    Destination Consolidation: How The Lines Around Brands, Vendors and Publishers Are Being Redrawn

    Full Group Keynotes

    More and more major brands are bringing programmatic efforts in-house, a trend that threatens (or promises, depending on your perspective) a serious shake-up in the media landscape. Jeff Sample comes to us with tales from the frontlines of this movement. For publishers, there are business and tech implications in this evolution, which stands to hasten the ad tech consolidation we’re heard about. Learn how publishers might navigate the changing landscape to their advantage.

     

  3. 9:50 am - 10:30 am

    VR/AR and What’s Next

    Full Group

    The world is becoming completely digital, which means there are so many new places to put banners! Or maybe not. Brian Brownie is spearheading Unity’s efforts to make advertising work in the virtual reality and augmented reality space, and to find out what will work for all parties involved. This session will give insight into what’s next and how to think about digital advertising in environments that may not even be on the market yet.

  4. 10:30 am - 11:00 am

    Morning Break

    Break
  5. 11:00 am - 11:50 pm

    Are You Being Served? A Discussion with AppNexus and Index Exchange On Server-to-Server Header Bidding

    Full Group

    Over the past year and a half, header bidding has taken the market by storm. First partnering last May on header bidding, market leaders AppNexus and Index Exchange have recently pledged to integrate their server-side products to grant publishers even more flexibility, choice and transparency. In this session, Michael Richardson, Director, Product Line Management at AppNexus and Tom Levesque, Director, Product at Index Exchange will discuss how they’re taking header bidding into the optimization phase. They’ll also touch on the current state of the industry, what's coming next, and what publishers can do to maximize the value of their inventory.

  6. 12:00 pm - 12:50 pm

    Publisher Roundtables

    Breakouts
  7. 1:00 pm - 4:10 pm

    Off-Site Activities

    Activities

    Grab a box lunch and head to your activity destination, one of the following: 

    • Hiking Tour of Indian Canyons
    • Horseback Riding in Indian Canyons
    • Hummer Tour to Joshua Tree National Monument
    • Escape Room Adventure
    • Mountain Biking Tour - Desert Playground Tour
    • Palm Springs Aerial Tram
    • Behind the Scenes at the Living Desert and Zoo

    See full activities descriptions and requirements here. 

  8. 6:30 pm - 10:15 pm

    Top Gun Event & Publisher Dinner

    Meal

    Grab your aviators and your need for speed, and join us for an unforgettable night at the Palm Springs Air Museum. AdMonsters will transport attendees to this living history museum dedicated to exhibiting the role Air Power has played in American history. Enjoy first-class food and beverage while you check out an impressive fleet of aircraft from World War Two, Korea, and the Vietnam Wars. You can even climb on into a B-17 to experience what it was like to fly in this plane during World War II. The Tuesday night publisher is always a highlight of the event… and who knows, maybe you’ll meet a new wingman.

Wednesday, Mar 08

Clear filters
  1. 8:00 am - 9:00 am

    Breakfast

    Meal
  2. 9:00 am - 9:20 am

    AdMonsters Business

    Full Group

    We've got a lot cooking at AdMonsters: emcee Rob Beeler will roll through findings from research projects like the Salary Survey and the State of Ad Ops, while sharing our in-depth articles and Playbooks as well as upcoming Meetups around the country.

  3. 9:30 am - 10:20 am

    Attendee Breakout Sessions Round 1

    Breakouts

    Breakouts are often attendees’ favorite part of the Publisher Forum, one of the reasons we save them for last. Concurring peer-led discussion groups will take deep dives into the topics of highest concern to ad operations professionals. Sample topics range from the highly technical like ad server migrations, programmatic struggles and viewability, to workflow and office challenges like management, hiring and training.

  4. 10:20 am - 10:40 am

    Break and Check Out of Hotel

    Break
  5. 10:40 am - 11:30 am

    Attendee Breakout Sessions Round 2

    Breakouts
  6. 11:40 am - 12:30 pm

    Attendee Breakout Sessions Round 3

    Breakouts
  7. 12:30 pm - 1:30 pm

    Lunch

    Meal
  8. 1:30 pm - 2:30 pm

    Report In and Wrap Up

    Full Group

    Representatives from the breakout sessions share notes to the full group, and others are invited to opine on the issues raised. To close the event, we'll examine what we've learned the past few days and where we are headed next.

Networking

Our networking events are where Publisher Forums go from conference to full-scale event experience: 

Opening Reception for Attendees | Sunday – 6:00-7:00 PM
sponsored by LKQD
Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

Opening Night Reception | Sunday – 7:30-10:00PM
sponsored by LKQD
Meet. Mingle. Kick of the Publisher Forum with your fellow Ad Ops brethren.

Attendee-Sponsor Speed Dating | Monday – 5:00-6:30 PM
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.

Attendee-Sponsor Dinner | Monday – 7:30 – 10:00PM
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!

Off-site Activities | Tuesday – 1:00 – 4:00PM
Got adventure? Your brain needs a little break after all this thinking! Enjoy our host city with activities that range from adventurous to relaxing… and where you’ll make connections that will last long past the adrenaline rush (if that’s your bag!)

Publisher Dinner | Tuesday 7:00 – 10:00 PM
Look forward to an unforgettable meal to top off a memorable day. AdMonsters has found a gorgeous local spot for attendees to enjoy first-class food and beverage, as well as the good company of your ad ops peers.

Sponsors

Ruby
AppNexus
Index Exchange
Emerald
FreeWheel
OpenX
Break Sponsor
Clipcentric
Mobile App
Confiant
Sunday Night Reception
LKQD
WiFi Sponsor
Ad-Juster
Offsite Activity Sponsor
Optimatic
Silver
Beachfront Media
bRealtime
FatTail
Integral Ad Science
The Media Trust
PulsePoint
Quantcast
Sizmek
Sortable
SOVRN
Bronze
District M
Facebook
LiveIntent
mediamint
Publica
SEBPO
SmartAdServer
Vertamedia

FAQ

Who attends Publisher Forum?

AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.

 

What should I expect at the Publisher Forum?

Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:

  • 2-3 keynotes by industry visionaries
  • Sessions led by ad ops leaders who are also part of the AdMonsters community
  • Breakouts covering a wide variety of focused and ad-ops relevant topics

The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.

 

Why should I register early?

Two reasons:

  • The price for Publisher Forums goes up as we get closer to the event date
  • We always sell out since we limit the number of attendees to keep the conversations open and flowing   

 

Should I also become an AdMonsters member?

AdMonsters Members have full access to all the premium features of the site, including free downloads of special reports. You also get full access to conference sessions and content. So if you have to miss a Publisher Forum (the horror!), you can still view the slides from each of the sessions. Membership costs just $199 a year. You can become a member now, or add it to your order when registering for a Publisher Forum.

 

IAB Digital Ad Operations Recertification

Attending the full Publisher Forum can earn your 8 credits towards your IAB Digital Ad Operations Recertification.

 

Cancellation Policy

All conference fees are non-refundable. Substitutions will be accepted.  Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.

 

IAB Digital Ad Operations Recertification

IAB Digital Ad Operations Recertification Attending the full Publisher Forum can earn your 8 credits towards your IAB Digital Ad Operations Recertification.