Los Angeles

February 23, 2017

sorry, OPSX LOS ANGELES iS NOW OVER.  

We’ll be back in Los Angeles soon! 

Missed it? Be sure to sign up for updates for future AdMonsters events in your area, or, sign up for one of our travel-worthy 2017 events: Publisher Forum Montreal in August or Publisher Forum Nashville in November. Please note that those events are not local-market events, but are a full conference experience that draws top digital brands from across the country and internationally.  

Schedule

  1. 5:00 pm - 5:30 pm

    Registration & Arrival

  2. 5:30 pm - 6:00 pm

    Case Study: Audience Extension to the Max

    In theory, audience extension is a great way for publishers to “create inventory” and give advertisers more of what they crave—a publisher’s dedicated audience—all over the web. However, execution has often run into snafus with performance that is less than impressive. The obstacles haven’t stymied Edmunds, which has boosted the channel with tools like dynamic creative optimization to prosperous effect. Director of Ad Product Technology Madhura Sengupta will take attendees through the development and scope of the program, offering advice on how to ramp up their own audience extension efforts.

  3. 6:00 pm - 6:45 pm

    Panel: The Challenges and Opportunities Ahead

    We may have rung in a new year, but digital media revenue professionals have a lot of the same old problems… Oh yeah, some fresh ones as well, and we’re expecting more down the line!

    A diverse panel will discusses the biggest challenges as well as where publishers are seeing success. Is there hope for mobile monetization or will we all bow down to the duopoly of Facebook and Google? What’s next for header bidding and is server-to-server the real deal? Finally, what looming issue is keeping digital revenue types up at night?

  4. 6:45 pm - 8:00 pm

    Happy Hour

get updates on future l.a. events!

Send Me Updates

Location:

Edmunds
2401 Colorado Avenue
Santa Monica, CA, 90404

Panelists & Topics

Clear filters
Clear filters
  1. Case Study: Audience Extension to the Max

    In theory, audience extension is a great way for publishers to “create inventory” and give advertisers more of what they crave—a publisher’s dedicated audience—all over the web. However, execution has often run into snafus with performance that is less than impressive. The obstacles haven’t stymied Edmunds, which has boosted the channel with tools like dynamic creative optimization to prosperous effect. Director of Ad Product Technology Madhura Sengupta will take attendees through the development and scope of the program, offering advice on how to ramp up their own audience extension efforts.

    1. Madhura Sengupta

      Director of Ad Product Technology
      Edmunds
  2. Panel: The Challenges and Opportunities Ahead

    We may have rung in a new year, but digital media revenue professionals have a lot of the same old problems… Oh yeah, some fresh ones as well, and we’re expecting more down the line!

    A diverse panel will discusses the biggest challenges as well as where publishers are seeing success. Is there hope for mobile monetization or will we all bow down to the duopoly of Facebook and Google? What’s next for header bidding and is server-to-server the real deal? Finally, what looming issue is keeping digital revenue types up at night?

    1. Dana Caputo

      Director of Programmatic
    2. Premesh Purayil

      Chief Technology Officer
      Ranker
    3. Peter Kim

      Co-Founder
      Shareably Media

Sponsors

SOVRN
Datorama
Instart Logic