Agenda

SEE OUR 2017 AGENDA

Check out the 2017 Agenda to see the kinds of topics and sessions Ops offers…

Our full 2018 Agenda will be announced shortly.  

2018 Registration is Open: Choose the All-Access Pass

Monday Overview 

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LEADERSHIP FORUM | 12:30 – 5:00 PM (will sell out!)

If you know the stress, challenges and thrills of leading your company’s ad tech and ad ops efforts, this is the program for you. You’ll spend the afternoon with a limited number of senior execs from agencies, brands, and publishers to discuss the biggest challenges and toughest issues in digital advertising. Leadership Forum attendees must be at or above director-level with staff management responsibilities.

PROGRAMMANIA | 12:30 – 5:00 PM

Hold your breath, because you will deep dive into everything Programmatic! Your afternoon will be packed with sessions from top minds at in programmatic at publishers, agencies and brands. Debate the hottest trends of the moment: header integrations, server-to-server connections, server-side delivery, private marketplaces, real-time guaranteed and more. 

OPS TECHNOLOGY PREVIEW | 5:00 – 6:30 PM

After some hard-core learning, we kick off the full Ops event on Tuesday by kicking back with drinks as you mingle with fellow attendees and get a sneak peek at the Ops Tech preview. 

Tuesday Overview 

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Attendees can choose from over 40+ sessions in 5 tracks.

Schedule Overview

9:00 AM          Opening Keynote
10:20 AM        Morning Breakout Sessions
12:30 PM        Lunch
1:30 PM          Afternoon Breakout Sessions
2:50 PM          Refreshment Break
3:20 PM          Afternoon Breakout Sessions
4:10 PM          Closing Keynote
5:30 PM          Ops Wrap Party feat. DJ Marvl

Search Agenda by Topic:

  • Data
  • Future Trends
  • Header Bidding
  • Measurement
  • Mobile
  • Native
  • Non-Human Traffic
  • Platform Publishing
  • Programmatic
  • Video
  • Yield

Agenda Day 1 - Leadership Forum

Monday, Jun 05

Clear filters
  1. 12:30 pm – 1:00 pm

    Official Check In

  2. 1:00 pm – 1:10 pm

    AdMonsters Intro

  3. 1:10 pm – 2:10 pm

    Keynote: Don’t Call It Artificial: The Weather Company, an IBM Business, on Augmented Intelligence in Digital Media

    It’s been over a year since IBM’s acquisition of The Weather Company, and since then the company has been running on all cylinders to enhance its suite of innovative solutions using cognitive computing to help marketers turn data into actionable intelligence to drive decisions and brighter outcomes. In addition to detailing the trials and tribulations of marrying seemingly endless data streams to cutting-edge technology, Global Head of Sales Jeremy Steinberg will cover what leaders in the digital advertising world—namely agencies, brands, and publishers—should understand about the power of cognition… As well as what they should expect to see and do in the near future.

    Keynote Data Future Trends Measurement Leadership Forum
  4. 2:10 pm – 2:50 pm

    The Bitter Battle Over Measurement

    Particularly since the introduction of viewability tracking, measurement has turned into a hellish battleground of a seemingly never-ending war. The strain is being felt on all sides—agencies and publishers find a great amount of their time sucked away by metric negotiation and reconciliation while brands still don’t feel they can trust their partners in digital advertising. Can all three parties get on the same page or will the fighting never cease?

  5. 2:50 pm – 3:20 pm

    Break

    Leadership Forum
  6. 3:20 pm – 4:00 pm

    Platforms: Can't Live With 'Em, Can't Leave 'Em

    Facebook, Google, Apple, Snapchat, Twitter, and so on—it seems like everybody and their grandmother is launching a proprietary platform these days and forcing both advertisers and publishers to play ball... Whether they like the rules or not. How do you take advantage of the unique reach and capabilities of platforms without giving up control over monetization, transparency, and other aspects you hold dear?

  7. 4:00 pm – 5:00 pm

    Leadership Roundtables

    Attendees will break into smaller groups for intimate talks on hot topics.

    Yield Future Trends Measurement Programmatic Leadership Forum
  8. 5:00 pm – 6:30 pm

    Ops Kick-off Happy Hour & Technology Preview

    Programmania and Leadership Forum come together at the end of the day for a happy hour event and technology preview. After some hard-core learning, we kick off the full Ops event on Tuesday by kicking back and making connections. This is your first look at the latest technology services and products on display at Ops. Take advantage of this exclusive preview to scope out your next solution.

Agenda Day 1 - Programmania

Monday, Jun 05

Clear filters
  1. 12:30 pm – 1:00 pm

    Official Check In

  2. 1:00 pm – 1:10 pm

    AdMonsters Intro

  3. 1:10 pm – 2:00 pm

    Keynote: Bringing Digital Sensibilities Into the TV World and Beyond

    We’ve learned a lot from advertising in the digital sphere and built some truly amazing technology, but it’s time to think bigger and bolder: that’s right, the TV screen… And what’s beyond the TV screen. More cash is streaming through programmatic channels than ever before, but the opportunities in video and TV are yet to truly meet the level of demand. With a buy-side background, Turner’s Larry Allen is in a unique spot to revolutionize TV-buying through programmatic as well as data. In this keynote he’ll detail Turner’s latest initiatives in the space while outlining the wider changes on the horizon.

    Keynote Data Video Future Trends Programmatic ProgramMANIA
  4. 2:00 pm – 2:20 pm

    Video Header Bidding: Opportunity in Motion

    Header bidding continues to take headlines, but this year the focus has shifted to video. With some critics saying there is no need for such yield optimization for a substantially sold-out format, Rubicon Project’s beta test data begs to disagree. Join Rubicon Project’s head of Video John Peragine and ZEDO’s President Paul Prior to learn how header bidding for video is delivering dramatic lift for premium video publishers across fill rates, CPMs and revenue.

    Data Video Yield Header Bidding Programmatic ProgramMANIA
  5. 2:20 pm – 3:00 pm

    Does the PMP Path Lead to RTG?

    A great many factors have put additional wind in the sails of private marketplaces. But are we on the road to the fabled real-time guaranteed, where real-time bidding is transacted with guaranteed audiences and spend? Are we perhaps already there? Agencies and publishers debate the ongoing challenges of PMPs and what the future of the space holds.

  6. 3:00 pm – 3:20 pm

    Break

    ProgramMANIA
  7. 3:20 pm – 4:00 pm

    Team HB vs. Team S2S

    Sure, header bidding revolutionized the programmatic space but that’s 2016’s news, man—2017 is all about server to server! Or is it—questions about transparency and ID-syncing have left some publishers clinging tightly to their header bidder wrappers. A variety of publishers will debate the advantages and disadvantages of both “traditional” header bidding and S2S (header and ad-server based), while waxing on the next steps toward a true unified auction.

  8. 4:00 pm – 4:50 pm

    First Bids: Programmatic Flash Sessions

    Three quick presentations on fascinating developments in the programmatic space—

    • Merkle's Angelina Eng on the implications of people-based marketing
    • Thunder's Victor Wong on how creative, media and data are coming together
    • A+E Network's Jason DeMarco on the evolution of programmatic video
  9. 4:50 pm – 5:00 pm

    Closing Thoughts

    ProgramMANIA
  10. 5:00 pm – 6:30 pm

    Ops Kick-off Happy Hour & Technology Preview

    Programmania and Leadership Forum come together at the end of the day for a happy hour event and technology preview. After some hard-core learning, we kick off the full Ops event on Tuesday by kicking back and making connections. This is your first look at the latest technology services and products on display at Ops. Take advantage of this exclusive preview to scope out your next solution.

Agenda Day 2

Clear filters
June 6

Thought Leaders

Decoder Sessions

Innovators I

Innovators II

Deep Divers I

Deep Divers II

8:00 am - 9:00 am
8:00 am
|
9:00 am

8:00 am - 9:00 am

Breakfast in the Exhibit Hall

Fuel up for a full day at Ops, join us in the Exhibit Hall for your coffee, tea, and a morning bite.


9:00 am - 9:10 am
9:00 am
|
9:10 am

9:00 am - 9:10 am

Welcome to Ops


9:10 am - 9:20 am
9:10 am
|
9:20 am

9:10 am - 9:20 am

The Not Secret Garden: Native Beyond the Walls

Yield Future Trends Native Programmatic

Since native advertising became “a thing” in digital media, there has been very little structured data to highlight what’s working and where native is truly growing. For the first time, we have this data, and it points to strong growth in native outside the walled garden social solutions. Learn how publishers can leverage this growth immediately, and into the future.

  • Michael Lehman

    Michael Lehman

    VP of Supply

9:20 am - 10:00 am
9:20 am
|
10:00 am

9:20 am - 10:00 am

The Coming Consolidation of Ad Tech, Mar Tech and Commerce: Mastercard’s Jay Sears on Our Bright Future

Keynote Data Future Trends Header Bidding Measurement Platform Publishing Programmatic

We all feel the pressure—industry consolidation, the squeeze for better performance, fear of an ad tech duopoly—and to some it feels like chaos. Sears will explore the radical shifts upending the ad tech world; the integration of ad tech into the larger sphere of mar tech; and the ramifications of the convergence of advertising and commerce, particularly with the ever-growing world of connected devices and the push against disruptive advertising.

  • Jay Sears

    Jay Sears

    Group Head / SVP Media Solutions, Advisors

10:20 am - 11:00 am
10:20 am
|
11:00 am

Thought Leaders

10:20 am - 11:00 am

Simplifying and Optimizing the Digital Ad Supply Chain: The Time Has Come

Data Yield Header Bidding Programmatic

Page performance and user experience are top of mind for publishers looking to keep and grow their audiences, but a lack of transparency and control over the ad tech on their pages can be a hurdle to maximizing optimization. Similarly, advertisers’ goals of reaching premium audience in the most efficient way can be hampered by the various layers of technology on a publisher’s page. So what can publishers and advertisers do to minimize this load?

  • Caleb Sotelo

    Caleb Sotelo

    Director of Labs
  • Sean Beckett

    Sean Beckett

    Director of Client Services
  • Jon Mansell

    Jon Mansell

    VP of Marketplace Innovations
  • Joseph Galarneau

    Joseph Galarneau

    VP of Product
  • Tony Pace

    Tony Pace

    Former Chair

Deep Divers I

10:20 am - 11:00 am

The Future of the Supply Side Platform: Protecting Trust, Transparency, & User Respect

Video Mobile Native Programmatic

For a long while supply side software providers have been laser-focused on building the piping that enables efficient, targeted advertising. But as obfuscation has reigned as a revenue-driving tactic, trust has eroded between advertisers, publishers, service providers and the audience. This session will discuss the discuss the next evolution of the supply side platform, what it will take to rebuild the bonds within the ecosystem—as well as those with consumers, followed by a publisher panel, focused on the modern ad exchange and what can be done to make sure user experience doesn’t keep falling victim to the need to boost ad revenues.

  • Curt Larson

    Curt Larson

    VP of Product
  • Andrew Smith

    Andrew Smith

    VP, Digital
  • Wenda Zhou

    Wenda Zhou

    Product Solution—Header Bidding
  • Amanda Gomez

    Amanda Gomez

    Senior Director, Revenue Operations

10:20 am - 11:00 am
10:20 am
|
11:00 am

10:20 am - 11:00 am

The Intersection of Premium and Programmatic

Video Mobile Programmatic

According to the most recent FreeWheel Video Monetization Report, premium publishers have increased their investment in programmatic sales channels by 50% year-over-over, illustrating that programmatic is not only on the rise, but indicative of a major growth opportunity for the New TV Ecosystem. However, some premium publishers still have questions as to whether these channels can provide the safety and control they need, while some brands and buyers are unsure they can offer the well-lit, brand safe environments their brand messages demand. Julie Van Ullen will provide a detailed look at why the industry needs fair trading solutions via safe markets and automation, as well as why premium inventory is unique and must be managed appropriately across all sales channels. After a brief presentation, Julie will continue the conversation with a panel of experts spanning the supply and demand side, who sit at the intersection of premium and programmatic.

  • Julie Van Ullen

    Julie Van Ullen

    VP, Publisher Sales and Account Management
  • Eyal Ebel

    Eyal Ebel

    SVP, Programmatic Revenue
  • Diego Sanchez

    Diego Sanchez

    Head of Digital Partnerships and Programmatic Revenue
  • Adam Heimlich

    Adam Heimlich

    SVP, Programmatic

11:00 am - 11:30 am
11:00 am
|
11:30 am

11:00 am - 11:30 am

Morning Networking Break


11:30 am - 12:10 pm
11:30 am
|
12:10 pm

Thought Leaders

11:30 am - 12:10 pm

A Video For All Screens: Cross-Platform Nirvana

Video Future Trends Mobile Platform Publishing Programmatic

Can we really call it digital/linear convergence when over-the-top devices, streaming video-on-demand, social media platforms, and increased mobile viewing only account for a fraction of the fragmentation? As upfront season winds down, it’s time to take a strategic look at how TV and video buying is changing—including the use of programmatic channels and advanced audience guarantees—as well as how some things stay the same.

  • Jay	Glogovsky

    Jay Glogovsky

    Director of Revenue Operations
  • Noah Levine

    Noah Levine

    SVP, Advertising Data & Technology Solutions
  • Amanda Kigel

    Amanda Kigel

    VP, Partner Innovations

Decoder Sessions

11:30 am - 12:10 pm

What Can a Data Scientist Do For You?

Data Yield Measurement Programmatic

We all have a lot of data, but figuring out what to with can be a big challenge. Fortunately, the data scientists are here to help dotdash's Scott Mulqueen and Dr. Jon Roberts will discuss how data science can be leveraged for incredible uses in publisher monetization efforts—some you'd never think of.

  • Scott Mulqueen

    Scott Mulqueen

    VP, Programmatic and Audience Monetization
  • Dr. Jon Roberts

    Dr. Jon Roberts

    Chief Innovation Officer

Innovators I

11:30 am - 11:50 am

Unscramble Header Bidding, Video and Mobile Quality

Video Header Bidding Measurement Mobile Native Programmatic

With publishers embracing so many new technologies, there are always hiccups. Users are affected by every new direction we take, whether in header bidding, outstream video ads, or in-app advertising. Ad ops must be extremely savvy to deftly duck and dodge all the problems that could arise. In this session, we'll explore how top publishers' ad ops teams sort and handle the challenges they face, including issues of malvertising, latency, HTML5 errors, auto-redirects, and more. Come and learn the strategies for how to achieve a good user experience.

  • Amnon Siev

    Amnon Siev

    CEO
  • Christian Carrillo

    Christian Carrillo

    Senior Ad Operations Associate
  • Brett Bodie

    Brett Bodie

    Head of Digital Strategy
11:50 am - 12:10 pm

DigiTrust: The Case for a User ID Consortium

Data Future Trends Programmatic

It's time for publishers to support an industry standard user ID. Third-party cookie-based user IDs responsible for audience recognition don’t work on as much as 50% of your mobile, tablet and desktop Web volume, due to browser settings and poor ID sync match rates. Come hear from non-profit DigiTrust about the current status of identity standardization, and how a stable and standardized user ID improves audience recognition, increases your CPM 2-3x, decreases the number of third party requests from your pages, and speeds up the user experience.

  • Jordan Mitchell

    Jordan Mitchell

    Cofounder and CEO

Innovators II

11:30 am - 11:50 am

Build Your Dream Report!

Data Yield Header Bidding Measurement Programmatic

Do you ever wish you could just have a report built and automated that would just make life easier? Ad-Juster will walk you through a client report that has been built and customized to meet their work flow requirements. We will show you the process from design, KPIs, data sources, customization and delivery of the final dream report. The value of a customized workflow report may be closer than you think!

  • Calson Lee

    Calson Lee

    Director of Product
11:50 am - 12:10 pm

What's Blockchain Gotta Do With Me?

Future Trends Measurement

Even people living under rocks have heard of blockchain, but a great deal of confusion exists regarding how the technology can be applied to digital advertising—beating ad blockers? Securing data? Well, MetaX’s Ken G. Brook III will give you the lowdown in this special showcase session.

  • Ken G. Brook III

    Ken G. Brook III

    Co-Founder and CEO

Deep Divers I

11:30 am - 12:10 pm

Why Can't We Be Friends? User Experience and Digital Advertising

Data Video Mobile Programmatic

It’s an awkward moment: while publishers are blessed with access to a seemingly unending parade of demand sources, the uptick in malvertising and the traffic shift to mobile is bolstering user experience as more important than ever. Finding balance between maximizing revenue and keeping users safe and happy has never been more difficult, but the tools and strategies are out there to create a level scale.

  • Louis-David	Mangin

    Louis-David Mangin

    CEO and Cofounder
  • Derek Nicol

    Derek Nicol

    VP, Advertising Technology
  • Katya Moukhina

    Katya Moukhina

    Director of Programmatic Operations

Deep Divers II

11:30 am - 12:10 pm

The Inner Workings of Publisher Creative Hubs

Data Video Future Trends Mobile Native

With advertisers desiring more design-diverse and Integrated campaigns, the onus for creative development has been increasingly shifted to the publisher side. But rather than treating it as a burden, some media companies have seen the opportunity and built impressive creative operations intimately connected to monetization.  This session will highlight publishers making waves in the creative space on technological level, through sheer scale, and through data-driven design.

  • Jeff Burkett

    Jeff Burkett

    VP of Advertising Innovations
  • Ryan Pauley

    Ryan Pauley

    VP, Revenue Operations and GM, Concert

12:20 pm - 1:00 pm
12:20 pm
|
1:00 pm

Thought Leaders

12:20 pm - 1:00 pm

Resist the Duopoly! Side-Stepping Walled Gardens

Yield Mobile Platform Publishing Programmatic

The numbers prove it: Facebook and Google, with their data gardens steadfastly walled, are grabbing the lion’s share of digital ad spend. However, media companies, agencies and brands are not bowing down to the dominant duo—technology is at the center of efforts to collaborate and innovate. This panel will review publisher alliances, data syncing, and other trends showing how industry players are getting around the infamous duopoly.

  • Oleg Korenfeld

    Oleg Korenfeld

    EVP, Advertising Technology & Platforms
  • Brie Manakul

    Brie Manakul

    SVP of Revenue Operations
  • Jason Kint

    Jason Kint

    President and CEO

Decoder Sessions

12:20 pm - 1:00 pm

Open Up Your Header, Dude

Data Yield Measurement Programmatic

Header bidding has rocked the digital media landscape! So where does that leave publishers, agencies, vendors and brands? We’ll take this opportunity to explain how we got here, what in the business header bidding has really changed, and what all sides are doing to take the ideas behind header several steps further.

  • Ryan McConaghy

    Ryan McConaghy

    Director, Ad Operations

Innovators I

12:20 pm - 1:00 pm

Leveraging and Measuring Location-Based Marketing

Measurement Mobile Programmatic

In today’s technology-driven world, data is increasingly critical for personalized experiences on mobile devices. Location data is a key resource for advertisers and publishers alike, but leveraging location data in a smart and effective way is an art in itself. In this session, our panel of experts will share how to identify quality location data, address the opportunities and challenges in employing location data, and how location can be the fuel that powers mobile programmatic strategy.

  • Ocean Fine

    Ocean Fine

    VP, Agencies and Strategic Partnerships
  • Rohit Bagalkot

    Rohit Bagalkot

    Director, Audience Solutions Group
  • Sophia Ho

    Sophia Ho

    VP, Director—Samsung
  • Benjamin Bring

    Benjamin Bring

    VP, Mobile Media Director
  • Greg Anderson

    Greg Anderson

    Managing Director, Xaxis Media Group

Innovators II

12:20 pm - 1:00 pm

Paradigm Shift: Imagining a New Kind of Agency

Data Future Trends Programmatic

It’s been several rough years for agencies as client demands for accountability have grown while margins have shrunk. Increasingly publishers are trying to step on their turf with creative studios and media buying efforts! So how are agencies adapting to this rapidly changing environment? Who will survive and what will they look like on the other side?

  • Angelina Eng

    Angelina Eng

    VP, Media Platforms & Operations
  • Samantha Deevey

    Samantha Deevey

    Group Communications Strategy Director
  • Christine Peterson

    Christine Peterson

    Managing Partner

Deep Divers I

12:20 pm - 1:00 pm

Keep It Clean to Keep It Green: Ad Quality Across the Ecosystem

Data Measurement Mobile Non-Human Traffic

Let’s face it: the digital advertising ecosystem is chaotic. The speed at which ads move and morph makes it difficult to control exactly what is served to user. As evidenced by large-scale ad blocking adoption and numerous regulatory initiatives, everyone is fed up. The blame for poorly-formed, privacy-invading, unsafe and/or annoying creative lies equally on the shoulders of each participant in the digital advertising experience—brands, agencies, ad tech providers and publishers. Discover what these key ecosystem participants are doing to ensure a cleaner and safer digital ecosystem while balancing ad revenue objectives.

  • Alex Calic

    Alex Calic

    CRO
  • Susan Parker

    Susan Parker

    Senior Director, Ad Operations
  • Ben Kneen

    Ben Kneen

    Director of Monetization
  • Rob Auger

    Rob Auger

    VP/Group Director, Media Technology
  • Meridith Miller

    Meridith Miller

    Head of Commercial Partnerships, MoPub

Deep Divers II

12:20 pm - 1:00 pm

The Need for Speed: Fighting Latency Across the Ecosystem

Measurement Mobile

Particularly as mobile becomes the preferable point of access of digital content for most users, loading speeds are of the utmost import—especially when it comes to advertising. The Washington Post’s Jarrod Dicker leads a journey through his company’s embrace of SSL and quick-loading technology while expounding on how the entire ecosystem could slam the accelerator.

  • Jarrod Dicker

    Jarrod Dicker

    Head of Commercial Product and Technology

1:00 pm - 2:10 pm
1:00 pm
|
2:10 pm

1:00 pm - 2:10 pm

Lunch


2:10 pm - 2:50 pm
2:10 pm
|
2:50 pm

Thought Leaders

2:10 pm - 2:50 pm

The Formats of Tomorrow

Video Future Trends Mobile Native Programmatic

The IAB’s move to sunset its long heralded Rising Stars units highlighted a giant shift change in the digital advertising industry. With a supposed outbreak of ad blocking, players across the ecosystem decided to embrace lighter, more flexible ads that will fight latency and data drain (particularly on mobile). But not everyone is on board, nor are some convinced that LEANer units be as effective and engaging—or hopefully more—than their predecessors. The future of advertising in digital media revolves around the formats of tomorrow.

  • Mark Howard

    Mark Howard

    Chief Revenue Officer
  • Robert John Davis

    Robert John Davis

    Executive Director, Content and Social
  • Alanna Gombert

    Alanna Gombert

    SVP, Technology & Ad Operations, IAB & General Manager, IAB Tech Lab

Decoder Sessions

2:10 pm - 2:50 pm

Privacy Matters: More Than Your Regular Regulations

Data Future Trends

It’s surprising to say so, but data privacy and regulations are juicy issues right now. Broadband privacy has made its way onto the front page, GDPR brings a flood of questions for the international digital media community, and there’s much for publishers and agencies to be briefed on. Will you be prepared when the legal team come knocking?

  • Alan Chapell

    Alan Chapell

    President

Innovators I

2:10 pm - 2:30 pm

Header Bidding: Metrics that Matter Most

Data Yield Header Bidding Measurement Programmatic

Mail Online's Matt Wheatland will deep dive into how he consolidates granular data from all of his header bidding partners to enable much smarter partner management and yield management of his overall programmatic efforts.

  • Matthew Wheatland

    Matthew Wheatland

    US Director of Programmatic
  • Gian Lombardi

    Gian Lombardi

    CRO
2:30 pm - 2:50 pm

It's Time to End CPM: The Case For Buying on Attention

Data Yield Future Trends Measurement

Cost per second (CPS) advertising addresses many of the challenges facing digital media by utilizing a metric which reflects consumer attention. Learn from Parsec CEO, Marc Guldimann, and Head Data Scientist, Erik Nylen, how attention metrics deliver the results and transparency brands demand while creating an economic incentive for quality advertising. 

  • Marc Guldimann

    Marc Guldimann

    Cofounder and CEO
  • Dr. Erik Nylen

    Dr. Erik Nylen

    Head Data Scientist

Innovators II

2:10 pm - 2:30 pm

Who Needs an Ad Server Anyway?

Data Yield Header Bidding Programmatic

With the advent of numerous new technologies and the ease of access to demand through the rise of header bidding, do publishers still need an ad server? The answer is a resounding yes. Join AppNexus’ CSO Tom Shields to learn more about the evolution of the ad server, how publishers can maximize their overall yield through open dynamic allocation, and why the right ad server can thrive alongside today’s monetization innovations.

  • Tom Shields

    Tom Shields

    CSO

Deep Divers I

2:10 pm - 2:50 pm

Video Advertising for Non-Broadcasters

Data Video Measurement Programmatic

Since VAST came on the scene and broke the digital video advertising market wide open, non-network/broadcaster publishers have had the opportunity to grab the same ad spend as their TV-based counterparts. Yet dollars have merely trickled to these publishers for a variety of reasons. The story is quickly changing, though, as non-broadcasters lean on tools like programmatic and video header bidding, as well as explore burgeoning channels like mobile and over-the-top platforms.

  • Nick Branstator

    Nick Branstator

    CTO
  • Michael Dorf

    Michael Dorf

    Senior Director, Advertising Operations
  • Ryan Kenney

    Ryan Kenney

    VP, Platform Services

Deep Divers II

2:10 pm - 2:50 pm

Light at the End of the Tunnel: How Advertisers Are Defeating Fraud

Data Measurement Non-Human Traffic

A storm of tools and old-fashioned ingenuity are buoying industry efforts to rid the many ills plaguing the digital advertising space. Dr. Augustine Fou, Independent Ad Fraud Researcher, will share real-life case studies from brands and publishers on how they eradicated fraud. Learn practical and straightforward steps to drive substantial declines in fraud in your platforms and marketing programs. 

  • Augustine Fou

    Augustine Fou

    Digital Consilgere
  • Cy Caine

    Cy Caine

    SVP, Strategy and Product Development

2:50 pm - 3:20 pm
2:50 pm
|
3:20 pm

2:50 pm - 3:20 pm

Afternoon Networking Break


3:20 pm - 4:00 pm
3:20 pm
|
4:00 pm

Thought Leaders

3:20 pm - 4:00 pm

Forget Native: Where Branded Content Heads Next

Future Trends Measurement Native Platform Publishing

Native advertising? That’s so 2013. We’re in a new golden age when it comes to sponsored content as publishers ramp up studio offerings and creative agencies embrace up-and-coming platforms. This session will look at some of the best work appearing across (and beyond) the web, as well as how companies are scaling efforts and their chief challenges.

  • Kelly Andresen

    Kelly Andresen

    SVP, Head of GET Creative
  • Lexi Jarman

    Lexi Jarman

    Director FT2
  • Ian	Shafer

    Ian Shafer

    Founder and Chairman
  • Laura Kalehoff

    Laura Kalehoff

    Director, Branded Content Studio

Decoder Sessions

3:20 pm - 4:00 pm

Excelling in the Age of Operations

Data Future Trends Measurement Programmatic

As the digital media industry moves ever deeper into an "era of automation," you could say that from a staffing perspective, we’re entering the "age of operations." This is an age in which comfort with technical systems and an understanding of behind-the-scenes processes is the exact combination that sets a truly savvy digital professional apart. As veteran ad ops folks take on C-suite positions throughout the industry, the value of building a career in operations has never been more apparent. The IAB’s Melody Zimmer will talk about how operations professionals are uniquely poised to help the industry address specific challenges, and discuss the resources that IAB can provide to help ad ops professionals grow their careers, including opportunities for community participation and available education.

  • Melody Zimmer

    Melody Zimmer

    Director of Learning and Development
  • Brendan Riordan-Butterworth

    Brendan Riordan-Butterworth

    Senior Director of Technical Standards

Innovators I

3:20 pm - 4:00 pm

Getting Real About Artificial Intelligence

Data Future Trends Programmatic

AI, or artificial intelligence, seems to be hottest buzzword in the ad tech space since programmatic, but what exactly does that term mean, and how does it apply to the digital media space? This panel will explore the real-world implications of AI—right now and in the near future—including its relation to automation and its role in optimizing the value of users.

  • Bill Phelan

    Bill Phelan

    CEO and Cofounder
  • John Cole

    John Cole

    CCO
  • Medha Vedaprakash

    Medha Vedaprakash

    Global Partnerships, News and Publishing
  • Doug Wintz

    Doug Wintz

    Founder and Principal

Innovators II

3:20 pm - 4:00 pm

The View From Wall Street

Future Trends

With more and more ad tech companies going public, there's a great deal about the industry we can take away from their reporting. Matthew Scott Goldstein takes an intimate look at what information from public companies says about the digital advertising industry at large.

  • Matthew Scott Goldstein

    Matthew Scott Goldstein

    Consultant, .msg

Deep Divers I

3:20 pm - 4:00 pm

Emerging Trends in Header Bidding

Data Yield Header Bidding Programmatic

Header bidding has passed the "Oh, what a neat-o new thing!" phase and become a standard tool for many digital publishers. However, that doesn't mean dealing with the technology gets easier: quite the opposite, as many questions abound. How should you evaluate partners, and how many is too many? What other channels (e.g., video) is header bidding breaking into? How will ad serving platforms change to account for header bidding? This panel will explore these questions and many more in an effort to track the path of the header.

  • Paarth Sharma

    Paarth Sharma

    Director of Product Marketing
  • Patrick McCann

    Patrick McCann

    VP, Data Science
  • Lizzy Hanna

    Lizzy Hanna

    General Manager
  • Dan Whateley

    Dan Whateley

    Senior Manager, Inventory Partnerships

Deep Divers II

3:20 pm - 4:00 pm

Programmatic Billboards? The Cutting Edge of Digital Out-of-Home

Future Trends Programmatic

It's time digital advertising conquers the physical world. Chief Strategy Officer Dave Etherington will talk about the Intersection's groundbreaking work with LinkNYC as well as bold new landscapes in out-of-home advertising. In addition, Clear Channel Outdoors' Wade Rifkin will discuss programmatic's burgeoning role in billboards alongside Rubicon Project's Mark McEachran.

  • Dave Etherington

    Dave Etherington

    Chief Strategy Officer
  • Mark McEachran

    Mark McEachran

    Vice President, Product Management - Marketplace
  • Wade Rifkin

    Wade Rifkin

    SVP, Programmatic

4:10 pm - 4:30 pm
4:10 pm
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4:30 pm

4:10 pm - 4:30 pm

AdMonsters Business

A quick look into what's happening at AdMonsters, such as upcoming events and special online releases.


4:30 pm - 5:30 pm
4:30 pm
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5:30 pm

4:30 pm - 5:30 pm

A Fireside Conversation with Vox Media President Marty Moe

Keynote Future Trends Mobile Platform Publishing Programmatic

Vox Media is one of the fastest-growing digital media companies today, made up of eight media brands and a portfolio of businesses, including the company’s premium digital product family for video and branded content, Concert. But, in today’s always-changing ecosystem with a growing number of platforms and a greater need for trusted, authoritative brands, navigating the landscape is tougher than ever. In this fireside chat, Vox Media President Marty Moe dives into the biggest challenges digital publishers and advertisers are facing today and explain how the company plans to stay ahead of the curve.

  • Marty Moe

    Marty Moe

    President

5:30 pm - 7:30 pm
5:30 pm
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7:30 pm

5:30 pm - 7:30 pm

Ops Wrap Party! Featuring DJ Marvl

It's a wrap! Come for the cocktails, stay for the connections. The Ops Wrap Party is the perfect conclusion for a full day of learning! After the conference ends, join us for drinks, bites, laughs and more great conversation.