This half-day event brings together a limited number of senior execss from agencies, brands, and publishers to discuss the biggest challenges and toughest issues in digital advertising. Leadership Forum attendees must be at or above director-level with staff management responsibilities.
This half-day program will bring together the top minds at in programmatic at publishers, agencies and brands to debate the hottest trends of the moment: header integrations, server-to-server connections, server-side delivery, private marketplaces, real-time guaranteed and more.
After some hard-core learning, we kick off the full Ops event on Tuesday by kicking back with drinks as you mingle with fellow attendees and get a sneak peek at the Ops Tech preview.
Attendees can choose from over 40+ sessions in 5 tracks.
9:00 AM Opening Keynote
10:20 AM Morning Breakout Sessions
12:30 PM Lunch
1:30 PM Afternoon Breakout Sessions
2:50 PM Refreshment Break
3:20 PM Afternoon Breakout Sessions
4:10 PM Closing Keynote
5:30 PM Ops Networking Reception
This half-day event brings together a limited number of senior execs from agencies, brands, and publishers to discuss the biggest challenges and toughest issues in digital advertising.
Topics will include disagreements with metrics, navigating intense landscape shifts, and management. Format will include keynotes, panels, and breakouts and discussion.
Leadership Forum attendees must be at or above director-level with staff management responsibilities.
This half-day program will bring together the top minds at in programmatic at publishers, agencies and brands to debate the hottest trends of the moment: header integrations, server-to-server connections, server-side delivery, private marketplaces, real-time guaranteed and more. Anyone who wants to better understand where programmatic is going can’t afford to miss this action-oriented afternoon.
It’s been over a year since IBM’s acquisition of The Weather Company, and since then the company has been running on all cylinders to enhance its suite of innovative solutions using cognitive computing to help marketers turn data into actionable intelligence to drive decisions and brighter outcomes. In addition to detailing the trials and tribulations of marrying seemingly endless data streams to cutting-edge technology, Global Head of Sales Jeremy Steinberg will cover what leaders in the digital advertising world—namely agencies, brands, and publishers—should understand about the power of cognition… As well as what they should expect to see and do in the near future.
We’ve learned a lot from advertising in the digital sphere and built some truly amazing technology, but it’s time to think bigger and bolder: that’s right, the TV screen… And what’s beyond the TV screen. More cash is streaming through programmatic channels than ever before, but the opportunities in video and TV are yet to truly meet the level of demand. With a buy-side background, Turner’s Larry Allen is in a unique spot to revolutionize TV-buying through programmatic as well as data. In this keynote he’ll detail Turner’s latest initiatives in the space while outlining the wider changes on the horizon.
Particularly since the introduction of viewability tracking, measurement has turned into a hellish battleground of a seemingly never-ending war. The strain is being felt on all sides—agencies and publishers find a great amount of their time sucked away by metric negotiation and reconciliation while brands still don’t feel they can trust their partners in digital advertising. Can all three parties get on the same page or will the fighting never cease?
A great many factors have put additional wind in the sails of private marketplaces. But are we on the road to the fabled real-time guaranteed, where real-time bidding is transacted with guaranteed audiences and spend? Are we perhaps already there? Agencies and publishers debate the ongoing challenges of PMPs and what the future of the space holds.
Facebook, Google, Apple, Snapchat, Twitter, and so on—it seems like everybody and their grandmother is launching a proprietary platform these days and forcing both advertisers and publishers to play ball... Whether they like the rules or not. How do you take advantage of the unique reach and capabilities of platforms without giving up control over monetization, transparency, and other aspects you hold dear?
Sure, header bidding revolutionized the programmatic space but that’s 2016’s news, man—2017 is all about server to server! Or is it—questions about transparency and ID-syncing have left some publishers clinging tightly to their header bidder wrappers. A variety of publishers will debate the advantages and disadvantages of both “traditional” header bidding and S2S (header and ad-server based), while waxing on the next steps toward a true unified auction.
Attendees will break into smaller groups for intimate talks on hot topics.
Three quick presentations on fascinating developments in the programmatic space—
Programmania and Leadership Forum come together at the end of the day for a happy hour event and technology preview. After some hard-core learning, we kick off the full Ops event on Tuesday by kicking back and making connections. This is your first look at the latest technology services and products on display at Ops. Take advantage of this exclusive preview to scope out your next solution.
We all feel the pressure—industry consolidation, the squeeze for better performance, fear of an ad tech duopoly—and to some it feels like chaos. Sears will explore the radical shifts upending the ad tech world; the integration of ad tech into the larger sphere of mar tech; and the ramifications of the convergence of advertising and commerce, particularly with the ever-growing world of connected devices and the push against disruptive advertising.
For years there’s been heavy speculation that brands themselves were quietly diving into the programmatic waters (cesspool?) and discovering the secrets of media buying. The silence is finally broken—media buyers at brands share their experiences and learnings in navigating the programmatic pipes. In addition they’ll offer their opinions on what needs improvement in the space and detail where their buying efforts are heading.
Header bidding has rocked the digital media landscape! So where does that leave publishers, agencies, vendors and brands? We’ll take this opportunity to explain how we got here, what in the business header bidding has really changed, and what all sides are doing to take the ideas behind header several steps further.
Could anonymous tokens ease the burden of cookie and ID synchronization, thereby cutting down latency issues? DigiTrust's Jordan Mitchell will explain how.
Even people living under rocks have heard of blockchain, but a great deal of confusion exists regarding how the technology can be applied to digital advertising—beating ad blockers? Securing data? Well, MetaX’s Ken G. Brook III will give you the lowdown in this special showcase session.
It’s an awkward moment: while publishers are blessed with access to a seemingly unending parade of demand sources, the uptick in malvertising and the traffic shift to mobile is bolstering user experience as more important than ever. Finding balance between maximizing revenue and keeping users safe and happy has never been more difficult, but the tools and strategies are out there to create a level scale.
With advertisers desiring more design-diverse and Integrated campaigns, the onus for creative development has been increasingly shifted to the publisher side. But rather than treating it as a burden, some media companies have seen the opportunity and built impressive creative operations intimately connected to monetization. This session will highlight publishers making waves in the creative space on technological level, through sheer scale, and through data-driven design.
The numbers prove it: Facebook and Google, with their data gardens steadfastly walled, are grabbing the lion’s share of digital ad spend. However, media companies, agencies and brands are not bowing down to the dominant duo—technology is at the center of efforts to collaborate and innovate. This panel will review publisher alliances, data syncing, and other trends showing how industry players are getting around the infamous duopoly.
It’s surprising to say so, but data privacy and regulations are juicy issues right now. Broadband privacy has made its way onto the front page, GDPR brings a flood of questions for the international digital media community, and there’s much for publishers and agencies to be briefed on. Will you be prepared when the legal team come knocking?
It’s been several rough years for agencies as client demands for accountability have grown while margins have shrunk. Increasingly publishers are trying to step on their turf with creative studios and media buying efforts! So how are agencies adapting to this rapidly changing environment? Who will survive and what will they look like on the other side?
The IAB’s move to sunset its long heralded Rising Stars units highlighted a giant shift change in the digital advertising industry. With a supposed outbreak of ad blocking, players across the ecosystem decided to embrace lighter, more flexible ads that will fight latency and data drain (particularly on mobile). But not everyone is on board, nor are some convinced that LEANer units be as effective and engaging—or hopefully more—than their predecessors. The future of advertising in digital media revolves around the formats of tomorrow.
Publishers know that if they want advertisers to take their spending to the next level, they have to prove their ads show up where and how the advertiser asks. Get caught up on where the industry stands on viewability, verification and more, and learn about the next chapter in the ongoing measurement story.
Can we really call it digital/linear convergence when over-the-top devices, streaming video-on-demand, social media platforms, and increased mobile viewing only account for a fraction of the fragmentation? As upfront season winds down, it’s time to take a strategic look at how TV and video buying is changing—including the use of programmatic channels and advanced audience guarantees—as well as how some things stay the same.
With more and more ad tech companies going public, there's a great deal about the industry we can take away from their reporting.
We all have a lot of data, but figuring out what to with can be a big challenge. Fortunately, the data scientists are here to help.
Native advertising? That’s so 2013. We’re in a new golden age when it comes to sponsored content as publishers ramp up studio offerings and creative agencies embrace up-and-coming platforms. This session will look at some of the best work appearing across (and beyond) the web, as well as how companies are scaling efforts and their chief challenges.
Since VAST came on the scene and broke the digital video advertising market wide open, non-network/broadcaster publishers have had the opportunity to grab the same ad spend as their TV-based counterparts. Yet dollars have merely trickled to these publishers for a variety of reasons. The story is quickly changing, though, as non-broadcasters lean on tools like programmatic and video header bidding, as well as explore burgeoning channels like mobile and over-the-top platforms.
“The web is a sketchy place”—unfortunately, this long-held platitude remains true after 20-odd years of digital advertising. Fraud remains a constant concern for advertisers and publishers alike, while the specter of malvertising haunts every execution. However, a storm of tools and old-fashioned ingenuity are buoying industry efforts to rid the many ills plaguing the space. Bot-traffic expert Augustine Fou corrals a few impressive guests to discuss how players can unite to clean up the ecosystem.
Vox Media is one of the fastest-growing digital media companies today, made up of eight media brands and a portfolio of businesses, including the company’s premium digital product family for video and branded content, Concert. But, in today’s always-changing ecosystem with a growing number of platforms and a greater need for trusted, authoritative brands, navigating the landscape is tougher than ever. In this fireside chat, Vox Media President Marty Moe dives into the biggest challenges digital publishers and advertisers are facing today and explain how the company plans to stay ahead of the curve.