Defining the Future of Digital Media

November 5th-November 8th, 2017 | Nashville, TN

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

About

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

  • Connect with your peers to advance the digital media industry.
  • Delve into the latest topics focused on maximizing revenue.
  • Experience a unique event with an agenda you help set.
  • Interact with technology service providers and see their solutions in action.
  • Take away actionable insights for your company, your department and yourself.
  • Don’t take our word for it. Over 98% of attendees leave with tangible learnings that they can apply in their job:

“Best event in our space. All Ad Ops people should attend, it is actionable and the only place where you can interact with your people for hours on end.”

“This is a great experience to meet other people in your same industry who are going through similar issues. It is an opportunity to learn about new solutions as well as contribute to the community.”

“It’s the one place to go and collaborate with other publishers. The learning environment is invaluable.”

“AdMonsters Publisher Forums is the place where your career takes off.”

Registration for this event is now only $1,495 and includes:

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Attendee-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening sponsored “Speed Dating” networking reception
  • Sponsor & attendee Monday dinner
  • Tuesday afternoon off-site activities
  • Attendee-only Tuesday dinner
  • Breakfasts and lunches during the conference

Keynotes

Seth Rogin

President and CEO

Monday Keynote—Real News: How Truth and Tech Will Save Our Industry

Often referred to us as the industry's “Dean of Digital Advertising,” Rogin has a message for us all: that objective news combined with cutting-edge audience technology has the power to change our industry for the better, and to realign the spending trends among today’s largest advertisers. Rogin promises to answer the questions some in our industry are afraid to ask. 

Eric Franchi

Angel Investor and Advisor

Tuesday Keynote: Innovation Arena—The Investor Viewpoint on Ad Tech and Digital Media

It may seem like the so-called Duopoly is sucking up all the air in the room as more and more mature companies merge (or, gulp, die), but investors still see lots of potential for innovation—possibly even disruption—in ad tech and digital media. Industry veteran and angel investor Eric Franchi dives into what is exciting investors, and why a shifting buyer and seller landscape is opening up opportunities for companies new and old.

Speakers

  • Roxanne Allen

    Director of Ad Operations
  • Tim Messier

    Director of Audience Data
  • Rachel Parkin

    SVP, Strategy and Sales
  • Lori Tavoularis

    SVP, Digital Revenue & Operations
  • Ashley McGee

    Director, Programmatic and Platforms
  • Sergei Bachtin

    Director, Global Advertising Operations
  • Sandra Baez

    VP Revenue Operations and Advertising Product
  • Megan Latham

    Global Head of Advertising Operations
  • Bobby Hall

    Senior Director of Revenue Operations
  • Scott Lowry

    Director, Digital Client Services
  • Nick Potvin

    Ad Technology Manager
  • Micheal Downing

    Cofounder and CEO
  • Geoff Wolinetz

    VP, Client Relationships
  • Jesse Clemmens

    Manager, Publisher Development NA
  • Jaan Janes

    Regional VP, Customer Success
  • Rob Lewis

    Sales Director
  • Kelvin Pichardo

    Director of Product Marketing
  • Matt Herzog

    VP, Publisher Partnerships
  • Brian Mearns

    VP, Service and Delivery
  • Brian Chisholm

    VP of Publisher Development

Agenda

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Sunday, Nov 05

Clear filters
  1. 5:30 pm - 6:00 pm

    New Monsters Welcome Session

    Activities

    First time at a Publisher Forum? Come down and hear what the next few days are about—and you'll get to meet rookies like yourself.

  2. 6:00 pm - 7:00 pm

    Welcome Networking Reception

    Activities

    Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

  3. 7:00 pm - 10:00 pm

    Opening Reception

    Meal

    Representatives from sponsoring companies join the party.

Monday, Nov 06

Clear filters
  1. 8:00 am - 9:00 am

    Breakfast

    Meal

    Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

  2. 9:00 am - 9:20 am

    PubForum Kickoff

    Full Group

    A big hello from emcee Rob Beeler, AdMonsters Publisher, who will share the house rules, introduce the AdMonsters team and give an overview of the next few days.

  3. 9:20 am - 10:00 am

    Monday Keynote—Real News: How Truth and Tech Will Save Our Industry

    Keynotes

    Often referred to us as the industry's “Dean of Digital Advertising,” Rogin has a message for us all: that objective news combined with cutting-edge audience technology has the power to change our industry for the better, and to realign the spending trends among today’s largest advertisers. Rogin promises to answer the questions some in our industry are afraid to ask. 

  4. 10:00 am - 10:20 am

    What They Didn't Tell You About Making Video Work

    Full Group Sponsor Sessions
  5. 10:20 am - 10:50 am

    Morning Networking Break

    Break

    Grab coffee and snacks and whisper among your peers about that krazy keynote!

  6. 10:50 am - 11:40 am

    Breakout 3: The Deep Clean—Clearing Your Site of Clutter

    Attendee Sessions

    Over the years, your site has accumulated all kinds of code that's probably useless and most likely just taking up space. Well, get out your mop and broom—we're going to show you how a deep cleaning can transform your site and give your monetization strategies a huge boost.

  7. 10:50 am - 11:40 am

    Breakout 1: Working Out the Workflow

    Attendee Sessions

    Getting your workflow down to a science isn't impossible, and it's certainly worth the (big) effort once you see the results. 

  8. 10:50 am - 11:40 am

    Breakout 2: The Spoof Is Up—Battling Counterfeiters With Ads.txt

    Attendee Sessions

    Ads.txt launched with great fanfare earlier as a straightforward tool to combat domain spoofing. Although challenges have been reported in implementing the program, Ashley McGee will dive into how the tronc team has used the Ads.txt in investigating domain counterfeiters and their ad tech partners; positively adjusting relationships with partners; and increasing transparency in the programmatic space.

  9. 11:50 am - 12:10 pm

    Sponsor Elevator Pitches

    Sponsor Sessions

    An introduction to some of the tech companies that help make the Publisher Forum possible—each participant will get a minute to explain how they're making the industry a better place.

  10. 12:10 pm - 12:30 pm

    Monetizing OTT: Paradigm Shift, or Same Old Story?

    Full Group Sponsor Sessions

    As Client Partner at Facebook, Jesse helps the world’s largest broadcast and media customers drive revenue via Facebook’s publisher product suite. In previous roles, as Director of Private Exchange at LiveRail (a Facebook company) he developed video PMP strategy and lead an operations team focused on customer success. Prior to LiveRail, as Platform Partnerships Lead at Admeld (a part of Google’s DoubleClick Ad Exchange), Jesse was responsible for marketplace development and buy-side programmatic integrations. Jesse holds a B.A. in Government & Law from Lafayette College.

  11. 12:30 pm - 1:30 pm

    Lunch

    Meal

    After a crazy morning of content, we bet you could use a bite!

  12. 1:30 pm - 1:50 pm

    State of Ad Ops

    Full Group

    What's keeping digital revenue professionals up at night? AdMonsters Chairman Rob Beeler and Editorial Director Gavin Dunaway will enlist data gathered from attendees in painting a picture of the current scenario for operations and other publisher monetization specialists. They might make a few jokes too—you were warned...

  13. 1:50 pm - 2:10 pm

    Ad/Revenue Ops: Time to Reset Groundhog Day

    Full Group Sponsor Sessions

    Where has all the glamour and glitz gone for Ad/Revenue operations professionals? Endless user complaints or executive demands greet you at the start of every day. But, it doesn’t have to be that way. It’s time to supplement your creative specs with security, data protection and quality requirements and demand upstream vendor compliance. Short-term revenue blips are worth long-term sanity.

  14. 2:20 pm - 3:10 pm

    Breakout 1: Doing a Lot With Less—Maximizing Your Small Team’s Output

    Attendee Sessions

    Not everyone can be blessed with a giant team, or the salary budget to support a huge revenue staff. Often roles that would be separated at one company are blended at another. But this doesn’t mean everyone on the team must toil and suffer—there are ways to make a tight group seem like it’s much bigger without killing all the central players. Citing his experience at The Economist, Sergei Bachtin will share anecdotes and strategies on how to stretch your team to its potential… And beyond.

  15. 2:20 pm - 3:10 pm

    Breakout 2: Video Straight Talk

    Attendee Sessions

    Digital publishers across the spectrum have been upping their games to meet advertiser demand for video inventory, but securing these tasty ad dollars is no walk in the park. This hybrid panel/breakout session will run the gamut of obstacles that publishers are facing in monetizing in-stream video:

    • Scale and pricing
    • The where’s and why’s of video distribution
    • The opportunities and limitations of programmatic
    • Connected TVs, OTT, and mobile
    • Viewability and audience guarantees
  16. 2:20 pm - 3:10 pm

    Breakout 3: What’s the Pub’s Role in Supply Path Optimization?

    Attendee Sessions

    While header initiatives (bidding and S2S) have been a serious boon for publisher revenue, they have exacerbated lingering issues in the programmatic space—long story short, they’ve seriously mucked up the works. As buyers becomes more strategic in their programmatic approach, the idea of “supply path optimization” has risen to the forefront. Drawing from her experiences at CafeMedia, Rachel Parkin will explain what supply path optimization means from the sell-side perspective, and how it can be used to relieve client woes while increasing revenue. 

  17. 2:20 pm - 3:10 pm

    Attendee-Sponsor Breakout: GDPR Is Coming! GDPR Is Coming!

    Attendee Sessions

    The EU's General Data Protection Regulation (GDPR) goes into effect next May—do you have a plan of action? This session will examine how parties across the digital media and advertising landscape are preparing for this intense piece of regulation.

  18. 3:10 pm - 3:30 pm

    Afternoon Networking Break

    Break

    Put the bounce back in your step!

  19. 3:30 pm - 4:10 pm

    Digital Media Leadership Award Winners' Panel

    Full Group

    Recipients of the Digital Media Leadership Award are chosen based on career trajectories, department success under their leadership and their general strides in taking ad operations to the next level of importance within an organization. They inspire ops professionals with their personal achievements while offering keen insight on the present and future ops situation. Nashville's recipients will take to the stage to discuss how ops has driven their career, what's occupying most of their time at the moment, and the top trends on their radar.

  20. 4:10 pm - 4:30 pm

    Sponsor Elevator Pitches

    Sponsor Sessions
  21. 5:30 pm - 7:30 pm

    Attendee-Sponsor Tech Crawl

    Activities

    In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees have the opportunity to do a tech crawl to investigate new technologies, learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees markers, and those that grab enough will be eligible for a serious prize given out during the Attendee-Sponsor Dinner.

  22. 7:30 pm - 10:00 pm

    Attendee-Sponsor Dinner

    Meal

    A gourmet meal enjoyed by attendees and sponsoring tech provider together, accompanied by music and... surprises?

Tuesday, Nov 07

Clear filters
  1. 8:00 am - 9:00 am

    Breakfast

    Meal
  2. 9:00 am - 9:20 am

    Industry Buzz

    Full Group

    If you're not quite awake, AdMonsters Editorial Director Gavin Dunaway is here to sound the alarm about the biggest happenings in ad tech—from artificial intelligence to video creative to the resurgence of mustaches.

  3. 9:20 am - 10:00 am

    Tuesday Keynote: Innovation Arena—The Investor Viewpoint on Ad Tech and Digital Media

    Keynotes

    It may seem like the so-called Duopoly is sucking up all the air in the room as more and more mature companies merge (or, gulp, die), but investors still see lots of potential for innovation—possibly even disruption—in ad tech and digital media. Industry veteran and angel investor Eric Franchi dives into what is exciting investors, and why a shifting buyer and seller landscape is opening up opportunities for companies new and old.

  4. 10:00 am - 10:30 am

    “Ok, So…” with FreeWheel’s Geoff Wolinetz: A Live Industry Podcast

    Full Group Sponsor Sessions

    Building on his podcast series, Wolinetz will dive into issues with addressable video, audience targeting, programmatic, user experience and dealing with the buy side.

  5. 10:30 am - 10:50 am

    Unwrapping Auction Mechanics: Build Trust Through Transparency

    Full Group Sponsor Sessions

    The proliferation of header bidding and the shift to first-price auctions have dramatically evolved how buyers and sellers approach programmatic auction mechanics today. With concerns around quality and transparency at the forefront of the agenda, ensuring trust in the programmatic value chain requires all participants have a shared understanding, and confidence, into how auctions work.  


    The rapid growth of programmatic has created opportunities for some actors to take advantage of non-transparent mechanics that significantly upset the balance of a clean, fair and well-lit auction environment.  This reality has given rise to the need for publishers and advertisers to think differently about who they partner with and how they conduct their business across programmatic exchanges.
     
    In this session OpenX’s VP of Publisher Development, Brian Chisholm, will provide an analysis of the current state of programmatic auctions, share insights from a recent study that uncovered the non-transparent “shadow auction” practices deployed by several SSPs, and help guide publishers to best practices for ensuring they are prepared to navigate the changing auction dynamics of the future. 

  6. 10:50 am - 11:10 am

    Morning Networking Break

    Break
  7. 11:10 am - 11:50 am

    Tech Breakouts with Sharethrough, Criteo, Ad-Juster and PubMatic—Round 1

    Sponsor Sessions Breakouts

    Two rounds of 40-minute breakouts on everything from people-based marketing to reporting challenges to header optimization.

  8. 12:40 pm - 4:00 pm

    Nashville Off-Site Activities

    Activities

    Choose from the following awesome Nashville experiences: 

    • Sound of Music Nashville Tour
    • Three Chords & The Truth
    • SOAR Adventure Tour
    • This Brew's For You! 
    • Redneck Comedy City Tour
    • Plantation Culinary Tour

    Not sure which one to choose? Full activity descriptions are available.

  9. 6:30 pm - 10:00 pm

    Publisher-Only Dinner

    Meal

    Prepare to embark on a memorable culinary journey with your new best pals in digital media.

Wednesday, Nov 08

Clear filters
  1. 8:00 am - 9:00 pm

    Breakfast

    Meal
  2. 9:00 am - 9:20 am

    AdMonsters Business

    Full Group

    What's going on at AdMonsters anyway? A deep dive into our latest happenings, including surveys, playbooks, meetups and more.

  3. 9:20 am - 10:10 am

    Attendee Roundtables

    Attendee Sessions

    Grab a seat at a table and spill your guts about one of these publisher pain points:

    1. Hiring
    2. Training
    3. Workflow and Order Management
    4. Account Management/Client Services
    5. User Experience and Site Performance
    6. Reconciliation and Finance
    7. Reporting and Analytics
    8. Data Management and Alliances
    9. Vendor Management
    10. Header Maintenance
    11. Marketing/Martech
    12. General Management

  4. 10:10 am - 10:40 am

    Morning Networking Break/Hotel Checkout

    Break
  5. 10:40 am - 11:30 am

    Breakouts Round 1: Header Business; Mobile Redirects and Malware; Publisher Certification

    Breakouts
  6. 11:40 am - 12:30 pm

    Breakouts Round 2: Audience Data and DMPs; Content Marketing; PMPs

    Breakouts
  7. 12:30 pm - 1:30 pm

    Lunch

    Meal

Location

Sheraton Grand Nashville Downtown

623 Union St
Nashville, TN 37219

ADMONSTERS HOTEL BLOCK IS NOW SOLD OUT

Please contact Karen Gunther at kgunther@admonsters.com if you would like to be placed on a waitlist.
The Hermitage Hotel, Renaissance Nashville and Homewood Suites Nashville Downtown are are just 1 block away.
 

Networking

Our networking events are where Publisher Forums go from conference to full-scale event experience: 

Opening Reception for Attendees | Sunday – 6:00-7:00 PM
Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

Opening Night Reception | Sunday – 7:00-10:00PM
Meet. Mingle. Kick of the Publisher Forum with your fellow Ad Ops brethren.

Attendee-Sponsor Tech Crawl | Monday – 5:30-7:30 PM
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.

Attendee-Sponsor Dinner | Monday – 7:30 – 10:00PM
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!

Off-Site Activities | Tuesday – 1:00 – 4:00PM
Got adventure? Your brain needs a little break after all this thinking! Enjoy our host city with activities that range from adventurous to cultural to relaxing… and where you’ll make connections that will last long past the adrenaline rush. See Nashville activity choices

Publisher Dinner | Tuesday 7:00 – 10:00 PM
Look forward to an unforgettable meal to top off a memorable day. AdMonsters has found a gorgeous local spot for attendees to enjoy first-class food and beverage, as well as the good company of your ad ops peers.

Sponsors

FAQ

Who attends Publisher Forum?

AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.

 

What should I expect at the Publisher Forum?

Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:

  • 2-3 keynotes by industry visionaries
  • Sessions led by ad ops leaders who are also part of the AdMonsters community
  • Breakouts covering a wide variety of focused and ad-ops relevant topics

The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.

 

Why should I register early?

Two reasons:

  • The price for Publisher Forums goes up as we get closer to the event date
  • We always sell out since we limit the number of attendees to keep the conversations open and flowing   

 

IAB Digital Ad Operations Recertification

Attending the full Publisher Forum can earn your 8 credits towards your IAB Digital Ad Operations Recertification.

 

Cancellation Policy

All conference fees are non-refundable. Substitutions will be accepted.  Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.

 

IAB Digital Ad Operations Recertification

Attending the full Publisher Forum can earn you 8 credits towards your IAB Digital Ad Operations Recertification.