Defining the Future of Digital Media

August 13th-August 16th, 2017 | Montreal, QB

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

About

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

  • Connect with your peers to advance the digital media industry.
  • Delve into the latest topics focused on maximizing revenue.
  • Experience a unique event with an agenda you help set.
  • Interact with technology service providers and see their solutions in action.
  • Take away actionable insights for your company, your department and yourself.
  • Don’t take our word for it. Over 98% of attendees leave with tangible learnings that they can apply in their job:

“Best event in our space. All Ad Ops people should attend, it is actionable and the only place where you can interact with your people for hours on end.”

“This is a great experience to meet other people in your same industry who are going through similar issues. It is an opportunity to learn about new solutions as well as contribute to the community.”

“It’s the one place to go and collaborate with other publishers. The learning environment is invaluable.”

“AdMonsters Publisher Forums is the place where your career takes off.”

Registration

Registration for this event is now only $1,495 and includes:

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Attendee-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening sponsored “Speed Dating” networking reception
  • Sponsor & attendee Monday dinner
  • Tuesday afternoon off-site activities
  • Attendee-only Tuesday dinner
  • Breakfasts and lunches during the conference

Keynotes

Anthony Katsur

SVP of Platforms

Monday Keynote: The Path to Sustainability in Digital

Anthony Katsur, former CEO of Maxifier and President of Sonobi, has seen a lot of wild shifts in the digital advertising industry; but he's still the first to admit these are strange days, indeed. Despite the header revolution upending the world of media monetization, the programmatic pipes are a swirl of confusion with buyers and sellers divided as much as ever. Big changes are coming to the space, but in his new role as SVP of Platforms for quiet telecommunications giant Nexstar Media Group, Katsur sees a path to sustainability for digital… Who will survive long enough to walk it is up in the air.

Ken Zachmann

Principal Advisor

Tuesday Keynote: Identify Yourself—Understanding Publishers' Spot in the People-Based Marketing Landscape

The cookie just isn't good enough anymore. While the potential for reaching audiences has increased, following and targeting users has become far more complicated thanks to an abundance of digital platforms. With advertiser desire for people-based marketing on the rise, Diverge Digital Media's Ken Zachmann will dive into the latest in identifiers (including deterministic vs. probabilistic and device graphs) while explaining how publishers can meet and even exceed advertiser data demands. 

Speakers

  • Elizabeth Petro

    Director of Advertising Operations
  • Jason DeMarco

    VP, Programmatic & Audience Solutions
  • Leslie Black

    Manager, Digital Sales Ops at Fandango
  • Jessica Barrett

    Global Head of Programmatic
  • Nina Shea

    Senior Director, Brand Solutions
  • Jeff Burkett

    VP of Advertising Innovations
  • Scott Cunningham

    Adviser
    Trustworthy Accountability Group
  • Bryan Moffett

    Chief Operating Officer
  • Joe Barone

    Managing Partner, Brand Safety Americas
  • Sandra Baez

    SVP, Advertising Solutions
  • Katie Back

    VP, Enterprise Sales
  • Mike Lawlor

    SVP, Client Services
  • Tim Sheets

    VP, Monetization
  • Steve So

    Director of Yield
  • Marc Boswell

    SVP, Sales Operations and Client Services
  • Daniel Ahiakpor

    VP, Strategic Partnerships
  • Dave Marquard

    VP, Publisher and Analytic Products
  • Shira Brown

    Director of Partnerships, Video
  • Alex Calic

    CRO
  • Scott Cunningham

    Adviser
    Trustworthy Accountability Group

Agenda

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Sunday, Aug 13

Clear filters
  1. 5:30 pm - 6:00 pm

    New Monsters Welcome Session

    Activities

    First time at a Publisher Forum? Why don't you come down and hear what the next few days are about.

  2. 6:00 pm - 7:00 pm

    Opening Reception For Attendees

    Activities

    Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

  3. 7:00 pm - 10:00 pm

    Sponsor and Attendee Reception

    Activities

    Representatives from sponsoring companies join the party.

Monday, Aug 14

Clear filters
  1. 8:00 am - 9:00 am

    Breakfast

    Meal

    Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

  2. 9:00 am - 9:20 am

    PubForum Kickoff

    Full Group

    A big hello from emcee Rob Beeler, AdMonsters Publisher, who will share the house rules, introduce the AdMonsters team and give an overview of the next few days.

  3. 9:20 am - 10:00 am

    Monday Keynote: The Path to Sustainability in Digital

    Keynotes

    Anthony Katsur, former CEO of Maxifier and President of Sonobi, has seen a lot of wild shifts in the digital advertising industry; but he's still the first to admit these are strange days, indeed. Despite the header revolution upending the world of media monetization, the programmatic pipes are a swirl of confusion with buyers and sellers divided as much as ever. Big changes are coming to the space, but in his new role as SVP of Platforms for quiet telecommunications giant Nexstar Media Group, Katsur sees a path to sustainability for digital… Who will survive long enough to walk it is up in the air.

  4. 10:00 am - 10:20 am

    Keeping Up With the Containers: Everything You Need to Know About Header Wrappers

    Full Group

    The average publisher has 10 header bidders running on their page (w/some deploying as many as 19!). This rapid proliferation of header bidding sparked a need to adopt new technology—containers—to ease the technical load of managing these partners, or risk losing control of revenue optimization. This session will explore the pros, cons, and unintended consequences of the container gold rush; provide publishers with ways to ensure their ad tech continues to maximize their yield; and, most important, detail how to put programmatic back on a sustainable path for both the buy and sell side.

  5. 10:20 am - 10:40 am

    Morning Networking Break

    Break
  6. 10:40 am - 11:30 am

    Breakout 3: We Have the Proof—Branding Campaigns Work!

    Attendee Sessions

    How long have you spent trying to convince advertisers that click-through rate really isn’t all that important? Direct-response metrics have forever dominated the digital advertising space, causing publishers difficulty proving the effectiveness of branding campaigns… until now. Painstaking research from TechTarget on numerous points of audience reach are painting a clearer picture of brand consideration, attribution and influence.

  7. 10:40 am - 11:30 am

    Breakout 2: Speedy Service: Ads and Site Optimization

    Attendee Sessions

    The pressure is on for ops to ensure that ads aren’t contributing to latency... and also being seen! Citing NBC Universal’s recent and thorough tag audit, Leslie Black will dive into the latest and greatest techniques for improving ad load speed, viewability, and general user experience.

  8. 10:40 am - 11:30 am

    Breakout 4: TAG! You're it – Cleaning Up the Ad Tech Ecosystem (Attendees & Sponsors)

    Attendee Sessions Sponsor Sessions

    The gauntlet has been thrown down, and advertisers are demanding brand safety. Scott Cunningham is leading the charge and will discuss with Rob Beeler what publishers and tech providers need to know about TAG, LEAN, and the IAB Tech Lab.

  9. 10:40 am - 11:30 am

    Breakout 1: Saving the Programmatic Video Space

    Attendee Sessions

    About as soon as it got rolling, programmatic video nearly sunk from rampant fraud in the open marketplaces as well as redirects and VPAID errors causing havoc within players. While some advertisers and publishers have retreated to the comfort of direct deals, programmatic still represents an amazing opportunity for all parties involved in video—particularly non-broadcast or network digital video content providers. A+E’s Jason DeMarco will examine how programmatic video has cleaned up its act and how publishers can best incorporate tools and strategies.

  10. 11:40 am - 12:00 pm

    Accessing Quality Audience Beyond Your Own Property

    Full Group Sponsor Sessions

    Since their launch, Billboard.com and  TheHollywoodReporter.com have become the primary source of information on global trends and innovation in the music and entertainment industries. Despite being some of the most dynamic and widely visited music and entertainment destinations in the world, both brands needed to expand their online video footprint beyond their own properties in order to connect with its increasingly mobile and multi-tasking audience. Shira Brown, Director of Partnerships, Video, sits down with Tout to discuss Billboard and The Hollywood Reporter's off-platform video strategy and share recent learnings.

  11. 12:00 pm - 12:10 pm

    Elevator Pitches

    Sponsor Sessions
  12. 12:10 pm - 1:10 pm

    Lunch

    Meal

    Yup, we hear those tummies rumbling.

  13. 1:10 pm - 1:30 pm

    State of Ad Ops

    Full Group

    A full group discussion about what's top of mind for the ad operations community.

  14. 1:30 pm - 2:00 pm

    Let’s Go Over the Top: The Promise of OTT

    Full Group

    OTT device usage has more than tripled over the past three years, and has firmly cemented itself as a fixture in the new living room. The FreeWheel spotlight series will take a robust look at how marketers and publishers can capitalize on this booming platform and the unique value it brings in terms of engagement and audience.

  15. 2:00 pm - 2:10 pm

    Elevator Pitches

    Sponsor Sessions
  16. 2:20 pm - 3:10 pm

    Breakout 2: How I Learned to Stop Worrying and Love Process Management

    Attendee Sessions

    Does the term Six Sigma make you squirm? It really shouldn’t—process management can bring much-needed (and much-welcome) logic and order to campaign delivery and client management. Pandora’s Elizabeth Petro shows how embracing process management has boosted the revenue team’s efficiency, productivity… and spirits.

  17. 2:20 pm - 3:10 pm

    Breakout 3: Building Up a Publisher Creative Hub

    Attendee Sessions

    Some publishers are taking on additional creative tasks with gusto. Take USA Today Network, which has taken a legacy print creative operation and built a high-output studio fueled by data. Jeff Burkett will dive into the development of this program and offer advice on how other publishing operations can ramp up their creative efforts.

  18. 2:20 pm - 3:10 pm

    Breakout 1: Maybe Programmatic Isn't the Way to Go

    Attendee Sessions

    Advertisers love chasing after the latest shiny objects. And while the programmatic channels and PMPs aren’t exactly the freshest crops, advertisers are eager to line up their dollars—particularly when some tech trades (gulp) have convinced them programmatic is THE FUTURE! of advertising. However, sometimes applying a PMP or another programmatic tool to a campaign simply doesn’t make sense on an economic or performance level, for buyer and seller. Financial Times’ Jessica Barrett details how to identify situations where this is the case, and how to inform clients of their best options.

  19. 3:10 pm - 3:30 pm

    Afternoon Networking Break

    Break
  20. 3:30 pm - 4:10 pm

    Digital Media Leadership Awards Panel

    Full Group

    Recipients of the Digital Media Leadership Award are chosen based on career trajectories, department success under their leadership and their general strides in taking ad operations to the next level of importance within an organization. They inspire ops professionals with their personal achievements while offering keen insight on the present and future ops situation.

  21. 4:10 pm - 4:20 pm

    Elevator Pitches

    Sponsor Sessions
  22. 5:30 pm - 7:30 pm

    Attendee-Sponsor Tech Crawl

    Activities

    In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees have the opportunity to do a tech crawl to investigate new technologies, learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees markers, and those that grab enough will be eligible for a serious prize given out during the Attendee-Sponsor Dinner.

  23. 7:30 pm - 10:00 pm

    Attendee-Sponsor Dinner

    Meal

    A gourmet meal enjoyed by attendees and sponsoring tech provider together, accompanied by music and... surprises?

Tuesday, Aug 15

Clear filters
  1. 8:00 am - 9:00 am

    Breakfast

    Break
  2. 9:00 am - 9:20 am

    Industry Buzz

    Full Group

    AdMonsters Editorial Director Gavin Dunaway takes a quick spin through the latest ad tech developments to determine what's hot and what's pure hype.

  3. 9:20 am - 10:00 am

    Tuesday Keynote: Identify Yourself—Understanding Publishers' Spot in the People-Based Marketing Landscape

    Keynotes

    The cookie just isn't good enough anymore. While the potential for reaching audiences has increased, following and targeting users has become far more complicated thanks to an abundance of digital platforms. With advertiser desire for people-based marketing on the rise, Diverge Digital Media's Ken Zachmann will dive into the latest in identifiers (including deterministic vs. probabilistic and device graphs) while explaining how publishers can meet and even exceed advertiser data demands. 

  4. 10:00 am - 10:20 am

    Ad Tech Ex Machina

    Full Group Sponsor Sessions

    The machines made life easier for revenue/ad operations by automating the monetization of websites. It also bred a host of new problems affecting ad quality, from non-human traffic to clickbait to mobile redirects and ad blocking. As revenue/ad operations teams are realizing, technology is not a panacea. It takes a human touch to clearly communicate and enforce ad quality policies to ensure a compliant digital ecosystem for themselves and their users.

  5. 10:20 am - 10:40 am

    More Impressions, Less Problems: Automating Optimization

    Full Group Sponsor Sessions

    Imagine a world where delivering on custom viewability metrics is as easy as asking for it, where discrepancies in reporting are office folklore, and make-goods don’t exist. Imagine a world with more impressions, and less problems. Yes, it’s really possible.

    Join Dave Marquard, VP of Publisher and Programmatic Products at IAS, and Marc Boswell, SVP of Sales Operations and Client Services at Business Insider, as they discuss current publisher obstacles, and how the industry is working together to achieve transparency, eliminate waste, and drive ROI.

  6. 10:40 am - 11:00 am

    Morning Networking Break

  7. 11:00 am - 11:40 am

    Empowering Your People-Based Transformation

    Sponsor Sessions

    In this session, LiveIntent’s Senior Vice President Kerel Cooper will walk attendees through the nuances of people-based marketing and how the power of identity can significantly increase and augment audience reach and monetization for publishers.

  8. 11:00 am - 11:40 am

    Bringing Content, Marketing and Ad Ops Together

    Sponsor Sessions

    How unified analytics and on page metrics can bring together ad ops, marketers and content teams to make informed business decisions. 

  9. 11:50 am - 12:30 pm

    Attendee Roundtables

    Breakouts

    Attendees will split into smaller groups and discuss publisher pain points such as workflow, management, hiring, training, measurement and many more.

  10. 12:30 pm - 5:00 pm

    Grab Box Lunch and Head to Off-Site Activities

    Activities

    Check your selected activity on the back of your badge.

    • 1:00 — Lachine Rapids Jet Boat Tour
    • 1:15 pm — Hoods & Hidden Gems Bike Tour
    • 1:30 pm — Montreal From the Water
    • 1:30 pm — Old Montreal Walk
    • 1:30 pm — Mont Royal Hike & Walking Tour
    • 2:00 pm — Flavors of Montreal
  11. 6:45 pm - 10:00 pm

    Publisher-Only Dinner

    Meal

    Chow down and chat it up with new and old publisher peers.

Wednesday, Aug 16

Clear filters
  1. 8:00 am - 9:00 am

    Breakfast

    Meal
  2. 9:00 am - 9:20 am

    AdMonsters Business

    Full Group

    What's going at AdMonsters anyway? A deep dive into our latest happenings, including surveys, playbooks, meetups and more.

  3. 9:20 am - 10:10 am

    Attendee Breakout Sessions Round 1

    Sponsor Sessions
  4. 10:10 am - 10:40 am

    Break and Hotel Checkout

    Break
  5. 10:40 am - 11:30 am

    Attendee Breakouts Round 1

    Breakouts
  6. 11:40 am - 12:30 pm

    Attendee Breakouts Round 2

    Breakouts
  7. 12:30 pm - 1:30 pm

    Lunch

    Meal
  8. 1:30 pm - 2:30 pm

    Report In and Wrap-Up

    Full Group

    Representatives from the breakout sessions share notes to the full group, and others are invited to opine on the issues raised. To close the event, we'll examine what we've learned the past few days and where the industry is headed next.

Location

The Queen Elizabeth Hotel - Fairmont

900 Rene Levesque Blvd W
Montreal, QB, H3B 4A5
1 866 540 4483

AdMonsters Room Rate: $285/night, inclusive of all taxes, fees, wifi.
*Rooms at this special rate must be booked when you book your AdMonsters Publisher Forum registration. 

Airfare Quicklinks to Montreal: 

Networking

Our networking events are where Publisher Forums go from conference to full-scale event experience: 

Opening Reception for Attendees | Sunday Evening
Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

Opening Night Reception | Sunday Evening
Meet. Mingle. Kick of the Publisher Forum with your fellow Ad Ops brethren.

Tech Crawl | Monday Evening
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.

Attendee-Sponsor Dinner | Monday Evening
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!

Off-site Activities | Tuesday Afternoon
Experience the true flavor of Montreal with the AdMonsters signature event. Enjoy our host city with activities like a yacht trip, a jet boat, a Montreal food tour, a bike tour, hiking Mont-Royal and much more. The signature Pub Forum activities are where you’ll make connections that will last long past the on-site experience. See Montreal activity descriptions here to choose the best activity for you. 

Publisher Dinner | Tuesday Evening
Look forward to an unforgettable meal to top off a memorable day. AdMonsters has found a gorgeous local spot for attendees to enjoy first-class food and beverage, as well as the good company of your ad ops peers.

Sponsors

Emerald Sponsor
FreeWheel
OpenX
Tout
Integral Ad Science
The Media Trust
Gold Sponsor
LiveIntent
Sortable
Sunday Reception Sponsor
District M
Coffee Break Sponsor
Clipcentric
Activity Sponsor
TripleLift
Lanyard Sponsor
bRealtime
Silver Sponsor
AdDaptive Intelligence
AppNexus
Geoedge
GumGum
Index Exchange
PulsePoint
Quantcast
Sizmek
SOVRN
Wired Carbon
Bronze Sponsor
Confiant
Cxense
FatTail
mediamint
RhythmOne
SEBPO
WideOrbit
Revcontent
ZergNet

FAQ

Who attends Publisher Forum?

AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.

 

What should I expect at the Publisher Forum?

Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:

  • 2-3 keynotes by industry visionaries
  • Sessions led by ad ops leaders who are also part of the AdMonsters community
  • Breakouts covering a wide variety of focused and ad-ops relevant topics

The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.

 

Why should I register early?

Two reasons:

  • The price for Publisher Forums goes up as we get closer to the event date
  • We always sell out since we limit the number of attendees to 130 to keep the conversations open, intimate, and flowing   

 

Should I also become an AdMonsters member?

AdMonsters Members have full access to all the premium features of the site, including free downloads of special reports. You also get full access to conference sessions and content. So if you have to miss a Publisher Forum (the horror!), you can still view the slides from each of the sessions. Membership costs just $199 a year. You can become a member now, or add it to your order when registering for a Publisher Forum.

 

IAB Digital Ad Operations Recertification

Attending the full Publisher Forum can earn your 8 credits towards your IAB Digital Ad Operations Recertification.

 

Cancellation Policy

All conference fees are non-refundable. Substitutions will be accepted.  Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.

 

IAB Digital Ad Operations Recertification

Attending the full Publisher Forum can earn you 8 credits towards your IAB Digital Ad Operations Recertification.