No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].
“Best event in our space. All Ad Ops people should attend, it is actionable and the only place where you can interact with your people for hours on end.”
“This is a great experience to meet other people in your same industry who are going through similar issues. It is an opportunity to learn about new solutions as well as contribute to the community.”
“It’s the one place to go and collaborate with other publishers. The learning environment is invaluable.”
“AdMonsters Publisher Forums is the place where your career takes off.”
Registration for this event is now only $1,495 and includes:
4525 Collins Avenue
Miami Beach, FL 33140
The oceanfront resort Eden Roc is the legendary epicenter of classic and modern glamour on Miami Beach. A refreshing collision of refinement and rebellion, where unwavering service and comfort inspire an embrace of the unexpected.
Publisher Forum Room Rate: $308
Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.
Representatives from sponsoring companies join the party, and the Digital Media Leadership Awards are handed out.
Best get a big helping of this scrumptious breakfast because you've got a long day ahead!
A big hello from emcee Rob Beeler, AdMonsters Publisher, who will share the house rules, introduce the AdMonsters team and give an overview of the next few days.
It may seem like the digital media landscape is more frustrating and complex than ever, but unprecedented access from a seemingly unlimited number of channels has deeply shifted the consumer view of content suppliers – also known as media brands or even publishers. Bloomberg’s Keith Grossman will examine how to bridge the divide over the way consumers engage with content versus how media is bought and sold, and what smart publishers are doing to ring in the coming golden era of media monetization.
Stretch your legs before diving into the next set of sessions.
Publishers hear the call for more and clearer measurement from buyers’ marketing departments. They feel the urgency of becoming more mature with measurement from within their own companies, too. In this fireside chat, Dan Murphy, SVP Audience Measurement & Analytics at Univision, lays out where we are as an industry with measurement capabilities. He’ll explain what unique opportunities publishers can find, and share with buyers, in the troves of data at their fingertips.
For publishers of all sizes, outsourcing has become a key tool in managing workloads that veer toward overwhelming. But just like most other things in ad tech, outsourcing isn’t “set it and forget it” – a great deal of planning is in order. Catherine Beattie will share how Tronc determines what workflow is off-shored, how to to evaluate current and potential partners, and the importance of holding vendors just as accountable as your own staff.
The digital/linear convergence has hit a new high-water mark with the proliferation of over-the-top TV devices. Traditional broadcasters have a new channel to reach their audiences that not only give users the control they desire but incorporate the transactional and reporting advantages of digital. Digital-only publishers can suddenly offer TV-like experiences (on the actual TV screen) for both content and advertising. But this is a developing area, so no surprise that there a lot of speed bumps when it comes to monetization. Elizabeth Corbin illustrates the current opportunities and challenges in the OTT landscape using Sky’s experiences.
PGA Tour's Mike McLeod has been a leading publisher advocate on viewability issues for some time while Marc Boswell has made viewability management a key focus at Business Insider. In this fireside chat, they will explain where we stand with viewability in display, video and mobile, and how we’ve navigated the many speed bumps along the road.oad.
Sponsoring tech providers will take a minute each to explain what they do and encourage attendees to chat further during the evening's Attendee-Sponsor Speed Dating.
Yup, we hear those tummies rumbling.
A full group discussion about what's top of mind for the ad operations community.
The promise of time-based metrics has fascinated the industry, particularly publishers who want to demonstrate the real value of engagement. The Financial Times is leading the charge in cost per hour, and Samantha Carola will explain how it’s transforming their business.
Share and share alike? With the big push toward people-based marketing, advertisers and publishers are increasingly syncing their first party data to build second-party data segments. Demand Media’s Scott Messer will discuss why publishers want to get into the second-party data game (or not!), the technical resources involved, how to protect your most valuable assets, other emerging data opportunities and much more.
Technology providers have sprouted like wildflowers in the wake of the viewability and invalid-traffic movements, and agencies have wholeheartedly embraced them while forcing more aggressive terms onto publishers. Weather’s Kevin Loren Smith explains why vendor certification and monitoring are now more important than ever, and how they can help pubs regain their leverage in negotiations.
Can you feel the caffeine? Well, if not, you better grab some joe.
Ever since programmatic first emerged, Alanna Gombert has been at its vanguard, taking her knowledge from Right Media to AdMeld to Conde Nast to the IAB. In this discussion, she’ll illuminate her career trajectory, where the IAB is focusing in programmatic now, and how she expects header bidding and other market trends will steer the course of programmatic.
The rest of the sponsoring tech providers are given a minute to explain what they do and why you should speak more with them during Attendee-Sponsor Speed Dating.
In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees will go around a room of sponsors, introduce themselves and learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees stickers, and those that grab enough will be eligible for a serious prize given out during the Attendee-Sponsor Dinner.
A gourmet meal enjoyed by attendees and sponsoring tech provider together, accompanied by music and... surprises?
Oleg Korenfeld has seen a lot on the agency side and publisher side, but he’s really emerged as an authority in his time as EVP of Advertising Technology and Platforms at Mediavest | Spark. In this conversation, he’ll tell us about how publishers and agencies can work together to advance the industry and cut out gratuitous third-party intermediaries.
The growth of native advertising is allowing publishers to monetize while advertisers are catching up with the user consumption of content. The State of Native Advertising provides insight in native advertising growth, trends and monetization opportunities for publishers. Join Torrey Lincoln, Sr Director of Yahoo for Publishers, as he presents key insights in native advertising and how publishers can benefit and drive higher ROI.
Programmatic is a powerful tool for publishers—continuously evolving to offer efficiency, increased control and new opportunities that drive revenue. But with great power comes significant complexity that often outpaces publishers’ ability to take full advantage of innovations or effectively use the tools available to maximize revenue.
Rather than building internal operations to decode the complexities of programmatic tech, publishers can exceed their goals by working directly with yield specialists. Explore today's best revenue optimization strategies and discuss why it’s critical to work directly with a partner who specializes in yield.
Grab a box lunch and head to your activity destination, one of the following:
Look forward to an unforgettable meal to top off a memorable day. AdMonsters has found a gorgeous local spot for attendees to enjoy first-class food and beverage, as well as the good company of ops professionals.
We've got a lot cooking at AdMonsters: emcee Rob Beeler will roll through findings from research projects like the Salary Survey and the State of Ad Ops, while sharing our in-depth articles and Playbooks as well as upcoming Meetups around the country.
Breakouts are often attendees’ favorite part of the Publisher Forum, one of the reasons we save them for last. Concurring peer-led discussion groups will take deep dives into the topics of highest concern to ad operations professionals. Sample topics range from the highly technical like ad server migrations, programmatic struggles and viewability, to workflow and office challenges like management, hiring and training.
Representatives from the breakout sessions share notes to the full group, and others are invited to opine on the issues raised. To close the event, we'll examine what we've learned the past few days and where we are headed next.
AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.
Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:
The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.
AdMonsters Members have full access to all the premium features of the site, including free downloads of special reports. You also get full access to conference sessions and content. So if you have to miss a Publisher Forum (the horror!), you can still view the slides from each of the sessions. Membership costs just $199 a year. You can become a member now, or add it to your order when registering for a Publisher Forum.
Attending the full Publisher Forum can earn your 8 credits towards your IAB Digital Ad Operations Recertification.
All conference fees are non-refundable. Substitutions will be accepted. Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.
IAB Digital Ad Operations Recertification
IAB Digital Ad Operations Recertification Attending the full Publisher Forum can earn your 8 credits towards your IAB Digital Ad Operations Recertification.